Car Dealership’s Creativity Shines Bright with Huge ViewSonic Direct View LED Display
- Jul 14, 2025
CASE STUDY
Car Dealership’s Creativity Shines Bright with Huge ViewSonic Direct View LED Display
COMPANY
In a city brimming with history, the Capistrano VW dealership is itself historic. Opened in 1963, seven years before San Juan Capistrano in Orange County, California became an official city, the dealership was the region’s first purveyor of new cars. In 1997 it was purchased by its current owner, Miles Brandon, who opened Capistrano Mazda next door in 2015. Today, both dealerships operate according to Brandon’s “undealer” philosophy, which strives to deliver a unique and positive experience that surpasses what customers and employees expect from a car dealer. Both dealerships have been recognized with award-winning customer service.


““This incredible [Direct View LED display] addressed every issue we had with the other systems. It’s a complete package from one manufacturer, and it includes easy device management software. It’s absolutely beautiful, with no annoying bezels. And the price was good too, which really amazed me.”
— Miles Brandon, Owner, Capistrano VW
CHALLENGE
Car dealerships are notoriously homogenous within each brand, with manufacturers dictating virtually every aspect of the design, inside and out. This leaves owners with limited opportunity to visually distinguish themselves. Nonetheless, Brandon – who is as enthusiastic about his showroom’s appeal as he is about the history of Volkswagen vehicles – has managed to implement unique and successful strategies over his many years in the business.
“In 2012, we followed the lead of Casey Gunther, then the top VW dealer in the U.S., who broke all the rules and created amazing energy in his Florida showroom,” said Brandon. “He took it pretty far, with things like vibrant hood artwork on the vehicles in his showroom. Our approach was to put in a large video wall that would enable us to dynamically change up the content.”
Initially, Brandon installed a 220-inch screen, comprised of an array of sixteen 55-inch monitors with bezels between each monitor. While he was thrilled with the energy it brought to the showroom, within a few years the system began to experience performance problems. Running with a complex system of components from different manufacturers, the dealership struggled to efficiently manage the technology, which reduced usage. Ultimately, screens began to dim or go fully dark. Frequent screen replacement was required, creating an expensive cost burden. Brandon reached out to their reseller partner Avidex, for help.
SOLUTION
A long-time ViewSonic partner, the first solution Avidex recommended was the 231-inch ViewSonic® LDM231-251 All-in-One Direct View LED display.
“This incredible product addressed every issue we had with the other systems,” said Brandon. “It’s a complete package from one manufacturer, and it includes easy device management software. It’s absolutely beautiful, with no annoying bezels. And the price was good too, which really amazed me.”
Avidex and ViewSonic worked quickly to present a proposal, which came in right on budget, said Brandon, and the first recommendation became the only one he needed to consider.


RESULTS
As expected, installation of the ViewSonic LDM231-251 Direct View LED display went smoothly. Everything needed, from the LED tiles and AV hardware to the software, power supplies, and cables, came in one package, making for a fast, frustration-free process.
“From pre-sales support to the installation we were very pleased with everything,” said Brandon. “The ViewSonic field solutions architect was there the entire time, overseeing the process. Everything went incredibly smoothly.”
Brandon was amazed at the transformation.
“What had become an eyesore was now a stunning, dynamic video screen,” he said. “Not only is the sheer size impressive, the image clarity is amazing and the content looks much better without the bezels. The entire solution is clean and modern looking, with no stray components or clutter.”


What’s more, said Brandon, Avidex had assured him that the LEDs used in the ViewSonic Direct View LED display are likely to remain functional well beyond the system’s expected operational life, with a rating of up to 100,000 hours of use. This eliminated the worry that screens could burn out with 24/7 use.
“We love leaving the wall running because people can see it from the I-5 freeway,” he said. “But with the other screens we were concerned that they would burn out. We didn’t want that added expense. That’s not an issue with the ViewSonic display. We’re looking forward to running content at 2:00 am with messages like ‘We may be closed but you can still pull over and look at your next new car.’”
For now, the Capistrano VW showroom team is happy to see their usual dynamic sports content, live cams from local beaches and the San Juan Capistrano train station, and brand content looking so much better on the bright, vibrant screen. The display played a star role in the dealership’s July 2025 showing of the critically-acclaimed Volkswagen-centric movie Circle the Wagen, a feature film that follows the idealistic owner of a 1972 VW bus on an iconic trip down Route 66.
“It looked so much better than the first time we did this, when the movie was released in 2013,” said Brandon. “It added excitement and energy to the event. We’re looking forward to holding more events like this on a regular basis.”
The successful installation, outstanding support, and stunning display have motivated Brandon and his team to look for new ways to make use of their video wall.
“When the other displays were new and looking ok, we used to play loops of fun car content, so we’ll definitely start doing that again,” said Brandon. “With this easier-to-use system we’ll also be adding slideshows of things like employee birthdays or anniversaries, new model release hype, features on new customers, and after-hours promotional messages.”
Ultimately, the ViewSonic Direct View LED solution enables the Capistrano VW team to deliver dynamic, multipurpose content quickly and easily, thanks to the integrated management software. And with the brighter display, added Brandon, drivers on the freeway can now see their messages during the day, not just at night.
“After Avidex and ViewSonic got me the initial proposal so quickly, I knew I’d be happy working with them, and the product looked amazing,” said Brandon. “In fact, everything exceeded my expectations. Between ViewSonic and Avidex we feel more comfortable than ever that we’re working with good people that will be there for us if any issues arise.”


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