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Inspire the world to see the difference between the ordinary and the extraordinary by providing innovative visual solutions for work, play, and learning

Mission Statement

Evolve from a device company to a visual solution company by listening to our customers and creating products, services, and sustainable ecosystems that enhance visual engagement for the betterment of our customers.

Core Values

Customer Focus

We serve the needs of our customers by actively listening to their challenges and delivering solutions to solve their problems.

Growth Mindset

We seek continuous improvement by setting challenging goals, embracing feedback and realizing it is from failure that we learn the most.


We embrace the diversity of opinions to foster collaboration and drive innovation.


We adapt to the changing needs of our customers faster than our competitors do.


We act in the best interests of our customers, employees and shareholders by being inclusive, open, honest and transparent.

Read more about our anti-corruption policy.

Corporate Citizenship

We contribute to the communities we serve by lowering our environmental footprint, being economically prosperous and leveraging our technologies as a force for good. Read more about our corporate culture on our Code of Conduct page and Social Media Policy.

Executive Bios

What we are about

James Chu

James Chu

Chairman and CEO

James Chu is founder, chairman and CEO of ViewSonic® Corp., a leading global provider of visual display products. A native of Taiwan, Mr. Chu held a variety of sales positions before immigrating to the United States in 1986 to become president of U.S. operations for a Taiwanese keyboard manufacturer. In 1987, Mr. Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, such as power supplies, keyboards and computer monitors. In 1990, Keypoint Technologies introduced the ViewSonic brand of color computer monitors. Shortly thereafter, Mr. Chu renamed the company, ViewSonic to emphasize its mission and focus: to develop and deliver advanced visual display products at an affordable price. Under Mr. Chu's leadership, ViewSonic's distinct brand image that features three colorful finches has become a widely recognized symbol of innovation, quality and value. To date, ViewSonic products have earned more than 2,000 quality awards and recommendations. In 2004, marking the seventh time in the last eight years, CRN recognized ViewSonic as a "Channel Champion"-the market-leading vendor of monitors in the United States. A key to ViewSonic's growth has been Mr. Chu's commitment to establishing a dynamic, entrepreneurial business environment. His visionary approach to corporate culture is illustrated by his insistence on treating every employee as a business partner.

Sung Yi

Chief Financial Officer

Sung Yi serves as chief financial officer for ViewSonic Corporation. He has more than 20 years of experience in a variety of accounting roles with ViewSonic as well as corporations such as Unocal (now owned by Chevron Corporation) and Newegg Inc. Yi oversees all aspects of global finance, including accounting, financial reporting, planning, forecasting and cash management and global legal teams, as well as global team leader of Corporate Legal, HR and IT. Prior to this role, Yi served as vice president and corporate controller for ViewSonic on a global level. Yi has also held several other finance positions with increasing levels of responsibility for more than 10 years with ViewSonic. Yi earned a Bachelor of Science in Accounting from USC and an MBA in Finance from Loyola Marymount, and is a certified public accountant.

Sung Yi
Jeff Volpe

Jeff Volpe

President, for ViewSonic Americas

Jeff Volpe currently serves as president of ViewSonic Americas. In this role, Volpe has full responsibility for and oversees strategic business planning, sales and marketing, operations and logistics for the region. Jeff has successfully led ViewSonic in a variety of roles for 14 years. Preceding his current role, Volpe served as vice president of Global Brand and Emerging Technologies for ViewSonic. He had global responsibility for brand image development and messaging and was responsible for pursuing new technology opportunities. Additional roles with ViewSonic have included: vice president of marketing, Americas, where he was responsible for marketing strategy and activities throughout the US, Canada and Latin America; vice president of sales for ViewSonic Americas, where he managed the company's reseller, distribution, enterprise and retail operations in the United States, Canada and Latin America; vice president of the Business Products Division; and senior director for Canada. Volpe came to ViewSonic in January 1996 from Citizen America Corporation, where he was the Canadian regional sales manager responsible for the sales and customer management of computer printer products. Prior to that, he was manager of Indirect Sales Channels for Epson Canada Limited.

Brian Igoe

Vice President of Sales for ViewSonic Americas

As the vice president of U.S. Sales for ViewSonic Corporation, Brian Igoe is responsible for the sales of the company's visual display products across all channels in the United States. Since joining ViewSonic in 1995, Igoe has held a number of positions, including vice president of the consumer products division. He also served as manager of the Northeast and the North Central sales divisions, as well as the manager of both external and internal sales representatives. During this tenure, Igoe helped increase revenue within these divisions from $8.5 million to over $400 million annually. Prior to ViewSonic, Igoe held several positions in the computer industry, including district sales representative, Micro America/Merisel; mid-Atlantic manager, Microware distribution; and eastern regional sales manager, Citizen Printer Corporation.

Brian Igoe
ViewSonic logo

About The Finches

How they came about

Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family, which includes sparrows, cross bills and gold finches. Gouldian finches inhabit the open Savannah regions of northern Australia. In hot climates, Gouldian finches protect themselves from the sun's rays by perching under the vertically hanging foliage of the eucalyptus tree. Their diet consists of varieties of seeds, live food and rock salt. They produce four to six eggs during each mating cycle. The eggs emerge approximately one every 24 hours. Full feathered fledglings should appear after 22 days. Naturalist John Gould and his artist wife first discovered Gouldian finches while touring Australia between 1838-1840. His wife died on their return to England, and Gould honored her by naming what he considered to be the most beautiful bird after her: Lady Gouldian Finch (Amandina Gouldiae). In 1887, the first black-headed and red-headed Gouldian finches were imported to England where they created a sensation. When ViewSonic Corporation founder James Chu decided to develop and market computer monitors, he recognized the need to develop a powerful brand image - one that would denote superior quality and value. He also understood the advantage of creating a distinct, eye-catching visual identity able to instantly communicate such attributes as brilliant color and sharp resolution. He believed that having a strong aesthetic appeal was particularly important for monitors, since they are the personal computer's most conspicuous component. Working with a trusted marketing advisor, Mr. Chu began searching for a logo or symbol that would achieve these objectives while projecting friendliness and comfort. The three Gouldian finches that form the ViewSonic logo have become a well recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth and friendliness. These birds have become a symbol of ViewSonic and we have a special affinity for them.


ViewSonic America

Corporate Headquarters: 10 Pointe Dr, Brea, CA 92821
Warehouse & Logistics Center: 14035 Pipeline Ave, Chino, Ca 91710