Luxury Retailer Showcases Product in Style with Portrait-Mounted ViewSonic Direct View LED Displays
Shopping for apparel in a brick-and-mortar store can be a welcome change from scrolling through online shops. When it comes to high-end apparel, the store environment can be a crucial part of the upscale experience. This successful entrepreneur was looking for a way to set her spaces apart from the competition. ViewSonic® Direct View LED displays provided a perfect canvas for showcasing her stores’ unique brand of style.
An independent upscale boutique with humble beginnings, this retailer was opening new shops in three major urban areas. The setting was ultra-modern: open floor plans with soaring ceilings, skylights, stark white walls, and chrome fixtures created a contemporary ambiance and focused attention on the apparel. Her space designer suggested adding digital signage to enhance the modern décor. Before moving forward with this recommendation, the savvy store owner did some heavy reconnaissance, visiting stores ranging from suburban malls to urban boutiques, with apparel ranging from off-the-rack mass consumer labels to powerhouse luxury brands. She noted two typical uses of digital signage: TV-like displays mounted both vertically and horizontally throughout the store or over the register and large video walls with obvious frame lines breaking up the images. Neither was the right look to reinforce her brand. She needed vertical displays to showcase the designers, but the smallish screens she saw in this orientation would be overwhelmed by the scale of her space. The large displays made of multiple smaller monitors were a better fit size-wise but dark lines running through images of her product was a compromise she would not be happy to make. The retailer contacted a local AV reseller for advice. He recommended that she look at LED displays, which offer large, completely seamless images.
The aesthetics of the massive displays ideally coordinate with and enhance her upscale brand. And, as she had been assured would be the case, the ultra-high defi nition 4K images were brilliant and detailed even with sunlight pouring through the floor-to-ceiling windows.
Together they reviewed several brands, with the retailer ultimately selecting the ViewSonic LDP163-091 163-inch 4K Direct View LED display. Many factors infl uenced this decision. Most of the LED brands they reviewed were sleek and modern looking. The ViewSonic Direct View LED won out based on price, overall lifetime cost considerations, and the ability to be mounted vertically with tiny 5mm edges on all sides, among others.
For an apparel retailer, portrait positioning was critical to showcasing designers and fashion models. Not only did the ViewSonic Direct View LED enable this less-standard format, it also allowed for the ability to detach the system control box that typically would run along the bottom edge in a horizontal installation, providing the symmetry of a virtually frameless 5mm edge on all four sides.
Additionally, these aesthetic capabilities were offered in an all-in-one solution that would make this busy entrepreneur’s life that much easier. Everything needed for installation was included – all controls, cables, and power supply. Her integrator, along with included supervision from a ViewSonic engineer, would be able to complete the installation in around half a day. After that she would need only to turn on the display each morning, which she could do remotely for all three displays using the included and intuitive myViewBoard® Manager® software. With an upgrade to Manager Advanced, she could schedule unique video content for each display, or send the same content to all three.
The retailer was further impressed that on an ongoing basis, maintenance needs would be minimal and any repairs would be minimally intrusive. Unlike traditional TV-like digital signage, the ViewSonic Direct View LED display could be cared for from in front of the screen – without requiring costly, timeconsuming and disruptive removal from the wall. Additionally, she learned that replacing a malfunctioning panel was simple and easy. She was trained to do so herself, and is confident that should the occasion arise, she can personally take on this task.
Another aspect of the ViewSonic Direct View LED that the store owner commented on was the greater durability offered by this newest version of LED technology, which is waterproof, dustproof, and resistant to damage from jostles and bumps, promising a longer lifespan. The displays were a substantial investment for her; it provided peace of mind to know that if a customer elbowed a display, or spilled the complimentary champagne she offered onto the screen, it was unlikely to cause any damage.
Installation went without a hitch in all three stores and the owner has been pleased at how easy it is to manage all three displays remotely with the myViewBoard Manager Advanced software. The aesthetics of the massive displays ideally coordinate with and enhance her upscale brand. And, as she had been assured would be the case, the ultra-high definition 4K images were brilliant and detailed even with sunlight pouring through the fl oor-to-ceiling windows. Fine shadows and details in the drapes, folds and flourishes on the apparel were crisp and clear.