Strategic Marketing Firm Equips New Command Center with ViewSonic Displays to Enhance Creativity and Client Relationships
- May 7, 2025
CASE STUDY
Strategic Marketing Firm Equips New Command Center with ViewSonic Displays to Enhance Creativity and Client Relationships
CUSTOMER
A leading Orange County, California Marketing and PR Firm, KCOMM delivers strategic marketing solutions including executive relationships, social media content, digital advertising, earned media and more, that engage their clients’ target audience, inspire action, and deliver ROI. Powered by some of the smartest and most impactful professionals in the business, KCOMM leverages engaging and insightful stories with high-level relationships across a dynamic spectrum of media.


“The capital investment was minimal and the return has been extraordinary. Not just to our bottom line and income, but to our creativity and to feeling good in this space. The ViewSonic displays have been a big part of this; truly, ViewSonic has made my life better.”
— Sinan Kanatsiz, KCOMM CEO
CHALLENGE
For most businesses, change is the single constant, though its rate and volume vary. For professional service providers like KCOMM, the drumbeat of change is relentless, and never more rapid since AI became part of the equation.
“Professional services firms need to constantly innovate and reinvent themselves,” said KCOMM CEO, Sinan Kanatsiz. “Which is why I stay carefully attuned to changing environments. My goal is for our business to be constantly ahead of change instead of being a product of change.”
This mindset has served the company well across its 29 years in business, resulting in continuous growth in clients and revenue. Long before the pandemic drove many professionals to home offices, Kanatsiz supported the work-from-home lifestyle, in moderation.
“I’m all about workplace environment and the ways in which it can support efficiency and employee morale,” he said. “But as my friend Palmer Luckey says, how many billion-dollar companies are there with everyone working at home all the time?”
In their business, he added, getting together in person for creative work and comradery-building is critical. For these weekly activities, KCOMM used a beautiful, shared office space at the 400 Spectrum Center space in Irvine, CA.
Amid the pandemic-induced turmoil that had everyone thinking differently about workspace, Kanatsiz wondered: how can we get ahead of this sea-change?


SOLUTION
Parallelling the success of his business, Kanatsiz’ family was expanding, and it was time to move on from their ocean-bluff dwelling in San Clemente, California. With his characteristic future-focused mindset, Kanatsiz envisioned a unique new use for his former home: the KCOMM Command Center.
“Not only would the Command Center be a state-of-the-art venue to drive creativity and inspiration during our weekly all-hands meetings,” he said. “It would be a unique space where technology and relationships come together in exciting new ways.”
The main floor would provide a formal, conference-style environment; a softseating area for more relaxed brainstorming, reflection, and connection; and a technology-rich office space for management and the CEO . The five downstairs bedrooms would accommodate clients with efficiency and style. The entire space would be filled with state-of-the-art technology, and was surrounded by the splendor of ocean and mountain views.
Familiar with ViewSonic through his longstanding business relationship with ViewSonic Americas President Jeff Volpe, Kanatsiz naturally turned to the company to assist with building out the facility’s display technology. Together, the companies’ AV teams created a seamless display workflow that included a 75-inch IFP7550 ViewSonic® ViewBoard® interactive display mounted on a VB-STND-009 mobile cart, with 65-inch IFP6562 ViewBoard displays in the executive office.
RESULTS
The KCOMM Command Center has become integral to the way the firm does business, serving as a unique resort-like work environment for both the KCOMM team and their clients. Part luxury VRBO, part business center, the space is delightfully illusive.
“People’s jaws drop when they walk in, that’s how stunning the environment is and how frictionless the technology works,” said Kanatsiz. “The technology is minimalistic and transparent, but when it’s needed, it’s ideal for supporting every need we’ve encountered.”
Surrounded by stunning natural views, the conference (formerly dining) room doubles as a food and beverage area. It is ideally suited for both informal conversations over meals and focused meetings, with easy-access to refreshments.
“It’s like a standard conference room, but with concierge like benefits,” said Kanatsiz. “We bring in food and beverage and roll in the ViewSonic ViewBoard. Everyone gets down to work, but they also feel a bit like they’re on vacation.”
The cart-mounted interactive display provides locational versatility and everything the firm needs to support meetings with crisp images, easy connectivity, and intuitive annotation capabilities. It has found its way into every area on the main floor, including the conference area, living room space and Kanatsiz’ office. In the entryway it greets clients with customized welcome messages.
“From financial statements to presentation slides and commercials, everything looks beautiful on it,” said Kanatsiz. “And the myViewBoard software has become a terrific addition to meetings. The value of the ViewSonic technology sneaks up on you. When we first got the ViewBoard, we loved it as a huge monitor for displaying content. Then we began discovering the benefits of the annotation tools and other features. It has a lot of hidden gems.”
KCOMM President of Operations Hall Roosevelt notes that, from an account coordinator perspective, the ViewBoard interactive display allows users to give presentations, annotate on them, and still have the ability to use other windows – all while sharing a screen.


“Our team meets in person every week to review accounts, discuss creative work and make plans for the week,” said Roosevelt. “Everyone presents and we are constantly jumping on and off the ViewBoard, which provides a fluid, collaborative environment.”
The easy and intuitive connectivity provided by the ViewBoard display had become one of the KCOMM team’s favorite features.
“Often, when we arrive at someone else’s office for a meeting it takes anywhere from five to fifteen minutes just to get a computer connected to a screen,” said Roosevelt. “With the ViewBoard it takes no more than 60 seconds.”
This efficiency has likewise impressed the firm’s clients. Roosevelt recalls one who asked whether they needed to install an application to share content to the display. The client, he said, was quite impressed with how simple and fast it was to connect to the screen.
“At a recent client meeting we had multiple presenters using their own laptops to present with, and two of them had never used a ViewBoard before,” Roosevelt further recalled. “The meeting and presentations were very natural and fluid, with seamless transition from one presenter to the other. This type of efficiency has an incredibly positive impact on client meetings.”
The value of the Command Center for KCOMM and its clients continues well beyond the effectiveness of the dining room space. After meeting around the conference table, clients and KCOMM teams alike gravitate toward the inviting living room for more casual conversation – or creative brainstorming – surrounded by breathtaking views.


The five luxurious bedrooms on the bottom floor of the property provide “boutique-like” accommodations, said Kanatsiz, with the high-end TVs and AV system sustaining the high-tech vibe of the upstairs spaces. Select clients are invited to use the property for a night or two before scheduled meetings, providing them with a hotel-alternative that seamlessly combines work and pleasure – and a much-needed sense of getting away from it all for clients with offices located far from the splendor of the Pacific Ocean and Santa Ana mountains.
“We run everything from our phones – from the security system to the bedroom TVs – and clients check in using a QR code,” said Kanatsiz. “We created a single system using Google Home and ADT to provide a seamless experience. It’s as efficient and integrated as home tech gets.”
Along with providing an outstanding setting for board meetings, creative sessions, retreats, fundraisers, and more, Kanatsiz said he is literally thrilled to go to work in his Command Center office, formerly the home’s family room.
“I get behind my workstation and everything is breathtaking – from the natural views to the ergonomically perfect positioning of my three ViewSonic displays,” he said. “We’re in the news business, so I have one tuned to news 24/7. I use another for email, and the third display supports video calls and other communications. I wouldn’t change a thing.”
Not the least of the Command Center’s charms is its return on investment.
“The capital investment was minimal and the return has been extraordinary,” said Kanatsiz. “Not just to our bottom line and income, but to our creativity and to feeling good in this space. The ViewSonic displays have been a big part of this; truly, ViewSonic has made my life better.”
The firm’s clients invariably have similar reactions to this unique hybrid home-like workspace.
“Our clients truly enjoy the Command Center as well. They come here and don’t want to leave,” said Kanatsiz. “By being in this place, they’re getting something more out of their lives. It makes them want to work with us more. We have clients asking to come here – that tells me it’s working.”
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