Family-Owned Restaurant Achieves Digital Signage Upgrade with ViewSonic myViewBoard Manager Advanced Software
Despite the pandemic, this family owned-and-operated chain of restaurants had recently grown to six locations across the area. A modern and stylish fast-casual concept, they offered both a distinctive interior dining experience and fast, efficient carryout. The founding family members had achieved this unique model and rapid growth by focusing on smart business practices used by much larger chains. Now it was time to find a digital signage solution that supported this strategy.
The objectives were twofold. One, they wanted to be able to quickly update the content on their menu boards. Two, needed a solution that would be manageable across all locations, to consistently support the brand with minimal tech support requirements.
A friend knew a local AV consultant, who recommended that they look at solutions from ViewSonic, which offered both products and display management software that could provide everything they were looking for. While some small-to-midsize businesses settle for displays sold as consumer TVs, she said, doing so was risky. With ViewSonic commercial-grade displays they could count on reliable up-time, industry-leading warranties, and outstanding support. The company was also known for making displays with stunning and crisp images, she told them.
Many mentioned how well the digital signage fit the unique mood of the restaurant’s interior. According to the family, the targeted promotions have been a boon to business. Sales of these items have increased, and the ability to schedule different promotions at each restaurant has allowed them to highlight local favorites.
The AV consultant further outlined the benefits provided by ViewSonic commercial displays, including the increased durability of full-metal construction, 25% high haze anti-glare screens, and robust 24/7 operation for commercial-grade reliability. Based on the size and configuration of the restaurants’ food service area, she recommended the ViewSonic® CDE6520-W 65-inch commercial displays with crisp 3840 x 2160 resolution for the menu board. Rated for 24/7 use, these displays would reliably accommodate the restaurants’ long hours.
The displays came complete with an included remote configuration software system called myViewBoard® Manager, she explained, that would let the owners manage all of the displays remotely from one location. An upgrade to this software would add the ability to easily manage their content as well. Ideal for scheduling and managing multimedia content across many displays, myViewBoard Manager AdvancedTM was available with a annual subscription fee after a 30-day free trial.
Along with considering their consultant’s advice, two of the family members viewed digital signage installed in several retail environments – travelling together to compare their impressions of the displays. Their conclusions were virtually identical. The images on the displays from ViewSonic and other well- known brands were clearly superior. The ViewSonic commercial displays had a more durable look. And the “TV displays” often looked dim or, frankly, cheap – not a look they wanted for their restaurants.
The family then compared the specifications and pricing of ViewSonic commercial displays with equivalent models from other major brands. Not only was the ViewSonic pricing better, with the other brands they would have to individually manage the displays – adding significant time, and therefore, expense. Both the included and upgraded versions of ViewSonic myViewBoard Manager software would enable them to remotely handle all maintenance tasks for the menu boards at their six locations, including powering the 18 displays on and off at pre-scheduled times. The Manager Advanced software would streamline management of multimedia content, and the monthly subscription would cover additional displays as they expanded to more locations at no additional cost. They were sold.
The restaurateurs purchased three ViewSonic CDE6520-W 65-inch commercial displays for each of their locations. While they awaited the delivery and installation, they hired a local graphic designer to create templates for the menu boards. As they worked with her, they decided to add promotional spots for high-margin products.
When the time came to begin using the displays, they were relieved to find that they were as intuitive to use as promised by ViewSonic and their AV consultant. With the myViewBoard Manager Advanced software installed on his laptop, the family member designated to oversee the displays was able to intuitively discover how to create and use multimedia playlists, which he could push out to all the displays from the comfort of his home office. He was also able to create customized playlists for each restaurant, which allowed them to base promotions on that location’s needs.
Feedback from their customers has been overwhelmingly positive. Many commented on the fun graphics and vibrant images. No one missed the old- fashioned printed signs. In fact, many mentioned how well the digital signage fit the unique mood of the restaurant’s interior. According to the family, the targeted promotions have been a boon to business. Sales of these items have increased, and the ability to schedule different promotions at each restaurant has allowed them to highlight local favorites. They plan to experiment with more and varying promotional formats with the goal of further increasing profits and customer satisfaction.