Dispelling Digital Signage Myths: Eliminating The Top 3 Barriers To Market Entry

Jun 20, 2012

Digital signage can bring many benefits to your business. But for small- to mid-sized business that know little about putting an effective digital signage strategy in place, this can seem like a complicated and expensive solution. To dispel some of the myths about signage solution implementation, we’ve put together this guide to assist businesses in making the move to a more digital environment:

Myth 1: The System Will Be Complex: Installing a dynamic digital signage system doesn’t have to be complex. Content files can either be manually loaded or connected via a LAN (network) connection utilizing a media player for a multiple display environment. Or you can upload files you’d like to display using a mobile storage device, such as a USB thumb drive plugged into the media player. Many commercial displays also feature built-in USB ports, making it easy to transfer content or play photo slideshows directly from a USB drive.

Myth 2: I Can’t Build The Content: Fear of the unknown may be holding you back. If you can create a PowerPoint slide or build a playlist of your favorite audio files, you have the necessary skills for operating a digital signage system. With today’s easy-to-use software programs like our Signage Manager Express, delivering digital media content can be simple. Look for a program that offers Windows compatibility so it will easily run on your PC or laptop. Also look for software that comes with pre-made templates with multiple screen zones. Templates make it easy to build your content, and different screen zones allow you to display different types of content at the same time – for example, to upsell offerings by advertising companion products.

Myth 3: It’s Too Expensive: The cost of installing a dynamic digital signage solution is surprisingly low. The return on your investment can be easily justified, especially if you have been printing backlit signs. Depending on the environment, you can utilize cost effective monitors, commercial TVs or full commercial displays. Screen sizes can range from 10” to 65” or larger. A high performance, network capable, full HD display with video media player can be attained for under $500. In some cases, media players come bundled with the necessary software offering users a complete turn-key solution.

Still concerned about going digital or have we eliminated your fears? Has your business already taken the first steps to implementing digital signboards? Share your story with us about the benefits you’ve seen.

Want to learn more about the various factors that must be considered prior to deploying a digital signage installation? Take a read over our new “Getting Started with Digital Signage” white paper.