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Digital signage solutions provide excellent revenue and margin opportunities for VARs who target the restaurant or QSR vertical. Nowadays, the VAR can benefit by selling signage as a total solution. This is due to the fact that there is margin opportunity in the hardware, installation, potential network configuration, service, and in some cases, content development.

The opportunity for digital signage sales has grown tremendously, and is broader than ever before. Here are just a few of the ways that your customers may be looking to implement these solutions:



Restaurants: We are especially seeing an increase in signage adoption rates by restaurant customers as prices come down and ease of use and simplicity increases. The most common restaurant application is the presentation of menu selections combined with government required nutritional information. This information can be updated in real-time with the use of simple digital signage content management solutions. In addition, promotional information can be added in the case of seasonal menu changes.

Employee training: New opportunities are becoming available with the use of network digital signage in the back office for employee training. Training content can be sent over the internet (WAN) for use by individual restaurant location. This adds benefits to the restaurant owners with lower insurance rates as well as provides the VAR another area of possible margin income.

Retail: Another growing opportunity as the prices and solutions become more affordable is retail. We are seeing smaller screen deployments as consumer information is moving closer to the display case. We have seen this at the POS cash out for some time, for example. We are also beginning to see smaller screen deployments such as 10-, 22-, and 32-inch in retail locations advertising product highlights and benefits. VARs can again benefit by targeting the retail signage vertical with a total solution that consists of screen, content management, network solutions — wired and wireless, and installation services. There are a category of VARs we call systems integrators that specialize in this kind of new business.

While these are the key areas driving today’s digital signage adoption, with the emerging array of add-on solutions (such as integrated mobile device credit card process and audience demography video analytics), the possibilities of digital signage are endless. To learn more about digital signage solutions, read here. How has digital signage helped to grow your business? What are your experiences with POP? Share with us here on the blog.

Corporate names and trademarks stated herein are the property of their respective companies. Copyright^© 2012 ViewSonic Corporation. All rights reserved.

 

The face of digital signage is rapidly changing, and its advancements in technology are pushing progression right along. Have you heard the term Open Pluggable Specification (OPS)? OPS architecture ties the digital signage ecosystem together with standardized interoperable hardware interface to drive effective component design, development and simplified integration complexity for lower implementation, deployment and management costs. An initiative from Intel®, OPS is a new technology concept that emerged about a year ago.

 



The OPS architecture modularizes the development of digital signage display panels and media players, thereby minimizing the implementation time for installation and eliminating other system complexities. While this clean solution ultimately benefits the integrator and end users, so far, only a few companies have adopted OPS technology. This is likely because people are accustomed to using an external media player (or PC) to run their media content on the signage display. Until the integrators and end users become more and more familiar with the benefits of OPS and industry demand increases, we believe it will still take some time before manufacturers and display OEMs adopt this new standard. However, with a company like Intel serving as the driving force behind this technology, things look very hopeful. Intel has launched multiple scalable intelligent software applications to enhance OPS display capabilities, such as Active Management Technology (AMT), Audience Impression Metrics Suite (AIM), Anonymous Video Analytics (AVA) and Near-Field Communication (NFC).

 

Will OPS architecture adaptation become successful? Only time will tell, but we believe in the benefits it provides. To learn more about ViewSonic’s OPS-enabled touch digital signage solutions in 42”, 46” and 65” sizes, click here. Have questions about what digital signage solutions are easiest for your business to maintain and upgrade? Ask us here on our blog.

¿Sabe la diferencia entre un TV para consumidores y uno profesional? Ambos son pantallas grandes, ¿no? Incorrecto. Cuando se trata de pantallas para empresas, en realidad hay una gran diferencia en las amplias funciones de control que ofrecen. Por ejemplo, estos nuevos modelos cuentan con clonación USB, lo que facilita la administración de la programación interna y la duplicación de contenido. Son estas características las que hacen que los productos de monitor profesional con compatibilidad con HDTV sean ideales para áreas públicas que requieren controles automatizados, tales como restaurantes, bares deportivos, vestíbulos de negocios y entornos de hotelería.

 

Nos complace anunciar nuestra nueva serie de pantallas HD profesionales de televisores para empresas, que ofrece a nuestros clientes un conjunto de soluciones comerciales a precios de consumo competitivos. Nuestros nuevos televisores comerciales, que tienen un tamaño de entre 19” y 65”, combinan lo último en tecnología de panel LED "sin bordes" con funcionalidades de control avanzadas, entre ellas, programación del usuario, control automatizado, duplicación y calibración personalizada.

 

Estos HDTV profesionales compatibles con montaje VESA ofrecen una claridad de imagen brillante y un alto contraste con colores saturados, además de opciones de conectividad versátiles para ayudarlo a llevar a cabo su negocio (entre ellas, entrada HDMI compatible con DVI, PC, RCA compuesto tradicional y conectores de vídeo de componentes YPbPr). En nuestros modelos más grandes de entre 27” y 65”, también tenemos más características de programación de control automatizado como entradas IR y RS232, así como el bloqueo del panel frontal, la limitación de volumen, las entradas activas de encendido y el intervalo de canales programables.

 

Para obtener más información sobre estos nuevos HDTV profesionales, eche un vistazo al comunicado de prensa de hoy aquí. ¿Tiene preguntas sobre las características que necesita para sus necesidades específicas de pantallas para empresas? Pregúntenos aquí en el blog.

La feria de la Asociación Nacional de Restaurantes (NRA)  se llevó a cabo una vez más. Durante el transcurso de cuatro días, más de 1800 expositores y decenas de miles de asistentes se reunieron para dar forma a cómo será el futuro para las industrias alimenticia, hotelera y de restaurantes. Tras el show de esta semana, queríamos compartir lo que, en nuestra opinión, fueron los avances tecnológicos y las tendencias más notables que cambiarán la experiencia del cliente dentro de estas industrias.

 

La tecnología destacada en esta feria fueron los tableros de menú digitales. Los restaurantes cada vez más muestran información nutricional, y los tableros digitales pueden ayudarlos a hacer actualizaciones rápidamente y sin costos adicionales. Ya sea que deseen cambiar fácilmente del menú de la mañana al de la noche, o anunciar el nuevo especial del día, está claro que los restaurantes ahora tienen oportunidades significativas para promocionar sus menús de una forma totalmente nueva.

 

Una tendencia popular en NRA este año fue el uso de las tabletas dentro de los restaurantes para hacer la experiencia del cliente más fluida. Los ejemplos de implementación de tabletas incluyen el uso de los dispositivos por el personal de servicio para tomar pedidos, convertir la tableta en un sistema POS para gestionar el comedor, o incluso colocar las tabletas en las mesas para permitir que los clientes hagan su pedido ellos mismos. Es genial ver que debido a su factor de movilidad, las posibilidades de las tabletas dentro de los establecimientos de comidas son casi infinitas.

 

¿Qué avances tecnológicos cree que impactarán la industria alimenticia? ¿Ha experimentado algunos de estos ejemplos mencionados anteriormente en su propia experiencia en un restaurante? ¿Le gustó o no? ¡Comparta sus ideas con nosotros!

 

 

Los recientes avances en las tecnologías de pantallas han dejado su huella en la experiencia de visualización de televisión. Es difícil creer lo lejos que hemos llegado desde hace solo unas décadas durante las épocas de televisión en blanco y negro. Con los años, los televisores se han vuelto más grandes en tamaño, a la vez que se volvieron más delgados y más elegantes en perfil y aspecto general. En combinación con los avances de visualización tales como imagen Full HD, conexiones de Internet "inteligentes" y retroiluminación LED, la televisión nunca ha sido más emocionante, tanto para aplicaciones comerciales, como la industria hotelera y los bares deportivos, así como para entretenimiento en el hogar.

 

However, with this new TV technology comes more inputs and hookup ports. For someone that’s not up on the latest technology, all these new shapes and types of connectors can be quite confusing. We think a recent New York Times article did an excellent job decoding today’s 21^st Century television with easy-to-understand descriptions and useful corresponding pictures to help you feel confident in hooking up your new television:

 

1. USB:  A data connection, often used to connect a wireless “dongle” that can get your TV onto your home’s Wi-Fi network. Once that’s in place, your TV can become a “smart TV,” pulling in Internet content (Netflix, Facebook) that you can access directly on the screen.

 

2. Optical Audio:  Also known as Toslink, this standard uses fiber optic cables to transmit high-quality audio from the display to a soundbar, home theater system or an amplifier. Some audio components have moved to the HDMI standard, but there are still many products old and new that use this cable.

 

3. HDMI:  The current standard for high-definition video and audio connections. HDMI cables carry high-definition video and surround-sound audio in one cable. The content is transmitted digitally, so there’s little to no signal degradation, even over long distances.

 

4. Component:  Before HDMI, this was the only way to send high-definition video from a device to a display. Component cables are divided into three plugs — red, green and blue — each carrying a part of the video signal. Component cables are video-only, so you still need an audio connection to hear anything. HDMI is rapidly replacing this standard.

 

5. Composite:  The most basic — and lowest in fidelity — video connection. Good for connecting older equipment like camcorders or game consoles that lack the newer, more capable standards. Composite video is often located next to stereo outputs (not to be confused with Component plugs).

 

6. Audio Out:  Also known as RCA jacks, these ubiquitous ports are either red or white, to represent the left and right channels of a stereo signal. They provide low-fidelity audio connections, in that they do not support surround sound.

 

7. LAN or Ethernet:  A connector that looks like a telephone cable, but is a little bigger. Used to connect to wired local area networks (aka “a home network”), the LAN jack is what you would use if you did not have Wi-Fi.

 

8. Ex Link:  Available on some TVs, the ex link connection allows you to adjust the angle of certain wall-mounted TVs by using your existing TV’s remote control.

 

 

9. Antenna In:  Also known as a coaxial cable connection. This threaded connection is used to attach an external antenna (to receive over-the-air broadcast signals) or, sometimes, a cable set-top box. Modern set-top boxes usually have HDMI or component connections for a higher-quality connection between devices, so it is unlikely you would use this port.

 

10. PC In:  Also known as a VGA connector, this is a way to connect a laptop or other personal computer to a television. This connection is video only, so you would need to set up an additional audio connection to hear whatever was coming out of your computer.

 

Did your TV set up confuse you? Would this guide have helped you keep all the new technology straight? Or are you planning to put this article to use in an upcoming television installation? Tell us about it here on the blog.

 

Images Sourced from:  http://www.nytimes.com/interactive/2012/03/21/technology/personaltech/hooking-up-a-new-tv-which-cable-goes-where.html