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Solution Briefs

Regional Airport Draws Attention and Ad Revenues with Daisy-Chained ViewSonic Direct View LED Displays

SOLUTION BRIEF

Regional Airport Draws Attention and Ad Revenues with Daisy-Chained ViewSonic Direct View LED Displays

Contrary to common belief, US airports are not funded by local tax dollars. In fact, they are required to be self-sustaining and are primarily funded through a variety of passenger and tenant fees as well as the sales of food and goods at the airport.

During the pandemic, revenues at all types of US commercial airports fell. The CEO at one regional airport sought to ameliorate this challenge, along with addressing other business needs, by installing updated digital signage. Included in his goals were to increase revenue from all types of advertising, to increase guest spending at in-airport retailers, and to enhance both passenger satisfaction and the overall image of the airport.

As with most public commercial airports, this one was an early adopter of digital signage, and used traditional commercial-grade LCD displays to provide live flight information and interactive wayfinding. Several 55-inch LCD displays showcased advertising from local retailers – all of which had been purchased several years ago. While still functional, they seemed small and outdated to the airport CEO, who had been noticing more modern-looking digital displays.

This CEO asked his IT director to investigate the technology behind the thin, massive displays he had begun seeing in select retail locations and huge airport hubs. Their AV integrator said that this cutting-edge digital signage technology was called Direct View LED, and that the newest type was thinner and more durable than ever. Made up of many smaller LED panels, this technology was simpler, easier, and less costly to maintain than traditional LED and LCD displays. Together they reviewed solutions offered by the major display brands. Ultimately both recognized ViewSonic as the manufacturer


The CEO loved the slim and vibrant look of the display, along with the ability to compartmentalize the space to display content from several sources. He was further swayed by the solutions’ low-maintenance profi le and the ability for airport staff to replace LED panels, if needed, rather than requiring the services of a third party – which would be less efficient and more costly.


with the best price and support for Direct View LED displays using the new Chip-on-Board (COB) LED technology.

The CEO loved the slim and vibrant look of the display, along with the ability to compartmentalize the space to display content from several sources. He was further swayed by the solutions’ low-maintenance profile and the ability for airport staff to replace LED panels, if needed, rather than requiring the services of a third party – which would be less efficient and more costly. Instead of moving an entire display around for maintenance, the hot-swappable front LED modules allow staff to change any defective piece. An included vacuum maintenance tool uses suction to easily remove and replace LED modules. The ability to service the display quickly and without having to remove it from the wall would mean less disruption to passengers.

Additionally, he learned that the most current version of the technology, called COB, was more durable than earlier generations. With an ingress protection rating of IP54, the ViewSonic® Direct View LED displays were protected against contamination from dust and other particles and would not be harmed by liquid spills or sprays. These latest ViewSonic Direct View LED displays would also provide more protection against accidental impact. This was an important factor for installation in a space filled daily with bustling crowds loaded down with suitcases and bags while gripping coffee and water bottles.

For his part, the IT director was pleased to learn that the displays included device management software that would enable him to remotely manage all aspects of the device. With a monthly subscription to myViewBoard® Manager Advanced, he would be further able to control and schedule the multimedia content.

Nonetheless, the project almost stalled when ViewSonic’s largest available Direct View LED, at 216-inches, was too small for the area the CEO wanted to use – a long hallway that connected the terminals with the retail services space. With a call to his ViewSonic rep, the AV integrator had the answer: daisy-chain two 163” displays for an impressive 23.7 feet of brilliant, virtually frameless image.

Based on this solution, they ultimately decided to purchase two 163” 4K UHD all-in-one Direct View LED displays. Installation was completed in less than a day, with minimal disruption to passersby. The resulting display was beyond stunning, and according to the IT director, the CEO has been thrilled with the performance. To date, there has been virtually zero downtime in the 24/7 schedule. Airport retailers and local businesses are running ads, and the massive display caught the eye of a well-known local blogger passing by, who mentioned it in glowing terms in a post.

Ultimately, the airport CEO is quite satisfied with his investment in the huge display hallway, as he likes to call it. The images are consistently vibrant and stunning, and the super-slim profi le skims the wall, giving it an ultramodern look. Not only has it brought in new and increased ad revenue, it achieved the goal of raising the profi le of the airport. Passersby comment on it constantly, and the CEO has received calls from numerous local businesses interested in the technology. He is confi dent that over the next year he will recoup the investment in ad revenue.

Auto Manufacture Chooses ViewSonic Direct View LED Over LCD Wall for Cybersecurity Command Center

SOLUTION BRIEF

Auto Manufacture Chooses ViewSonic Direct View LED Over LCD Wall for Cybersecurity Command Center

This account executive is an auto enthusiast who works at an AV integrator near Detroit. Not surprisingly, his favorite clients are automobile manufacturers. He came to know one particularly well, helping meet their many monitor and display needs for over 10 years. His most recent installation for them was a ViewSonic 163-inch 4K Ultra HD Direct View LED display in an all-new cybersecurity control room.

The customer had been using ViewSonic® desktop monitors, commercial digital signage, and ViewBoard® interactive fl at panel displays for quite some time. Many years prior, the AV account manager had joined the IT folks from the car company to walk the floor at InfoComm, the largest professional AV trade show in North America. At the time the company had installed products from a different manufacture in their conference rooms. They wanted to find out if there might be a better fit for them. At the ViewSonic booth, the staff listened carefully to their needs, showed them their meeting room displays, and put together a major accounts deal that the car maker couldn’t refuse.

From that day on, the powerhouse manufacturer and their AV partner relied on ViewSonic for outstanding products and service. After many years of working with ViewSonic, the AV rep says that when it comes to service and support, ViewSonic is second to none. When he calls them, they pick up the phone, or call right back. The big-brand manufacturer that the car company used to use? They often would never respond. Over the years, the automanufacturer company installed ViewSonic commercial displays in its smaller conference rooms. Later, they added ViewSonic ViewBoard interactive flat panel displays to their larger meeting


The installment in the command room quickly garnered a great deal of attention from the powers that be, who were pleased with the phenomenal price-point for such a large, stunning display with a 5-year warranty that would also reduce maintenance time. Of course, they were also familiar with ViewSonic’s reputation for tremendous service and support.


spaces, which they then standardized on, purchasing around 1,000 over several years for lobbies, training rooms, and plants, in addition to meeting rooms. The company has also standardized on ViewSonic desktop displays for employee workspaces.

As with other large multinational brands, cybersecurity had become a pressing concern. To address these issues, the auto manufacturer company was building out space for a cybersecurity command center. The initial plan was to install an array of commercial LCD displays. The AV rep convinced them to look at a relative newcomer on the market – Direct View LED technology.

ViewSonic offered the technology in several sizes, up to a massive 216-inches of seamless screen. In terms of looks, these displays clearly outshone stacked LCD displays with visible bezel lines. At about a third of the depth, the Direct View LED displays delivered an ultra-slim look; the frame was barely visible. The practical benefits further set the technology apart. The AV account rep was particularly pleased with the all-in-one aspect of the ViewSonic Direct View LED displays. A completely preconfigured solution with a powerful embedded operating system, virtually all the customer would need to do would be to plug it in.

With the versatility to display content from multiple sources, it was an ideal fit for a command center. Users could also share content from mobile devices using the included ViewSonic ViewBoard Cast™ software. The integrated OS looked and functioned like a familiar PC environment, which would make it easy and intuitive for users to install apps, access the internet, play multimedia, and connect wirelessly.

The auto manufacturer company IT team was additionally impressed by the most current LED chip-on-a-board (COB) technology, which was more durable and consumed less power than older generations, while delivering ultrafine pixel pitch and the highest-available resolution. Certified to IP54 ingress protection standards, the ViewSonic Direct View LED displays were dust and water resistant and provided greater protection against collisions. The new technology also provided a wider viewing angle of 170-degrees.

The team ultimately purchased the ViewSonic model LDP163-09, a 163-inch 4K Ultra HD Direct View LED display. Installation took around six hours, far less than it would have taken to install an LCD wall of similar size. The IT team responsible for maintenance was happy to see the front placement of the LED panels in action – clearly this display would be easier and less time-consuming to maintain than a video wall.

According to the AV account manager, the installment in the command room quickly garnered a great deal of attention from the powers that be, who were pleased with the phenomenal price-point for such a large, stunning display with a 5-year warranty that would also reduce maintenance time. Of course, they were also familiar with ViewSonic’s reputation for tremendous service and support. As the AV account rep summed it up, they know from fi rsthand experience that with ViewSonic they get the complete package – great products backed by great support.

Rural School District Connects Classrooms and More with ViewSonic ViewBoard Displays and Chromeboxes

SOLUTION BRIEF

Rural School District Connects Classrooms and More with ViewSonic ViewBoard Displays and Chromeboxes

Well before the coronavirus made “hybrid learning” a household phrase, one rural school district, which spans 374 miles and 26 schools, sought to acquire digital technology that would enable it to connect distant schools for hybrid-style instructional resource sharing. While each school had core classes like math and English covered, many other courses, like foreign languages and specialized STEM classes, were only available at certain locations.

At the recommendation of their reseller partner, the district used grant funds to purchase three 86-inch ViewSonic® ViewBoard® IFP8650 interactive displays to test out in three high school classrooms.

The pilot was an immediate success and the IT team began considering additional display technology needs to further boost continuity of education throughout the district, where aging display equipment sat unused by teachers. The logical first step was to dig more deeply into what the existing ViewBoard displays could offer.

Fortunately, the district had received additional grant money. The overwhelming consensus was to use these funds to standardize on ViewSonic products. The IT team tested a solution consisting of the IFP8650 ViewBoard interactive display, as well as a ViewSonic NMP760 Chromebox and external web cam. An initial order of 300 bundles provided this solution to classrooms in every grade level of each of 14 elementary schools, as well as a middle and high school.

As anticipated, the ViewBoard displays accomplished the goal of facilitating efficient and eff ective hybrid learning. The benefits of the ViewBoard-Chromebox solution, however, far eclipsed this initial objective, revitalizing both hybrid and in-person learning. One English teacher noted a distinct


Teachers told the IT team how much they appreciated the simplicity of getting started with the ViewBoard display and it’s included myViewBoard® software, and most were able to do so without any training. Science, social studies, and math instructors quickly began using the integrated graphs, backgrounds, and tools.


uptick in enthusiasm when teaching with his ViewSonic ViewBoard, saying that it helped increase his students’ focus and attention, improved engagement, and increased class participation by getting students actively involved in lessons.

A math teacher found the displays easy to use and ideal for hybrid learning. She commented on particularly appreciating the way that the integrated tools like the pens, graphing tools, and Desmos calculator, enhanced her teaching options. A fellow math teacher was particularly pleased with the fl exibility provided by the ViewBoard interactive display, which allowed her to move around the room while teaching. The bundled Chromebox and camera enabled teachers to quickly connect remote students via Google Meet then conduct the entire class from the ViewSonic ViewBoard display. Students at home or in remote classrooms were able to see those in the home classroom and vice versa. Everyone – no matter where they were – could share content once it was approved by the teacher. Teachers told the IT team how much they appreciated the simplicity of getting started with the ViewBoard display and it’s included myViewBoard® software, and most were able to do so without any training. Science, social studies, and math instructors quickly began using the integrated graphs, backgrounds, and tools. Many commented on the ability to take screenshots and record and save content, complete with annotations. Other favorite features included the ability to move around content, zoom into it, and highlight and annotate for emphasis and clarity. All noted that when students got up to the board to interact with content, either individually or in groups, they were clearly more interested and engaged.

Related Items

ViewSonic ViewBoard 86” IFP8650 interactive display

Event Company Offers Customers Fast, Easy Direct View LED Display Splendor Using ViewSonic Pre-Assembled Kit

SOLUTION BRIEF

Event Company Offers Customers Fast, Easy Direct View LED Display Splendor Using ViewSonic Pre-Assembled Kit

Exhibit companies and event planners are called on to create a wide range of unique spaces. Often they include one or more screens that enable clients to display presentations or showcase products and services. Traditional TV-like LCD rentals range in size from 24 to 98-inches. As the display size increases, so do installation challenges, resulting in added rental and labor costs that can make them cost-prohibitive for many exhibitors.

Companies with big-name brands and deep pockets can afford to own or rent massive LCD display walls and even huge, seamless, mounted Direct View LED displays. This exhibits and events management company wanted to offer its full range of customers a more affordable option for a large, seamless display.

After talking with representatives from major display brands, the exhibit company chose the ViewSonic® LDS135-151, a 135-inch all-in-one Direct View LED mobile display. The price-point was outstanding and the display was beautiful. However, the two primary factors in the decision were the embedded content capabilities and the ready-to-use kit – both of which would be instrumental in meeting the company’s objective of providing an easy, cost-effective solution for clients.

The ViewSonic all-in-one Direct View LED display had everything customers would need to run various types of content, and the interface was familiar and intuitive. Content could be loaded via Wi-Fi or downloaded from a browser. The format mirrored a typical PC environment for intuitive app installation, web browsing, multimedia play, wireless device connection, and more. The included


[The owner] was delighted at how easy it was to return it to her preferred height with a push of a button, thanks to the ability to save up to three different height settings. That afternoon she put in an order for two more kits. She plans to purchase more if necessary to meet customer demand while allowing her to keep one permanently stationed at her facility.


ViewBoard Cast™ content sharing software further enabled easy content streaming from mobile devices onto the display.

The ease of the ready-to-use kit would allow the company to o  er the solution at a lower price-point. It contained everything needed to deliver a huge 135-inch display in a more cost-conscious way. In particular, setup could be accomplished in a manner of minutes – far less than what was required to mount, level, and fine-tune traditional LCD displays. Because it would be easy to deploy, over-and-over again, it would reduce labor costs compared to a mounted solution, or even other, less modular, cart-based options.

Everything in the included storage case was pre-assembled. The LED modules and cabinets were assembled atop a motorized cart that simply rolled out of the case and unfolded to its full size. The system control box came attached to the bottom edge of the display. And that was it. The smooth and silent 360° rotating wheels would let clients position the display exactly as needed in their space. Nothing else was required beyond a 20amp power outlet to plug it in. The motorized height adjust would allow for easy fine-tuning to fit perfectly in virtually any booth or meeting space.

Before making the final purchase decision, the exhibit company’s installation team tested it out. As promised, setup took a matter of minutes. They were convinced that even those with limited technical knowledge would be able to manage every aspect – although depending on the location they may have to allow for a labor union contractor to plug it in.

The owner of the company purchased one kit, with the intention of buying more if the product became popular among her customers. Until they had their first interested client, she used the display in their showroom, with scrolling content of their recent booth builds and testimonials from satisfied customers.

Her team began pitching the new display. It wasn’t long before a client – impressed by the price-point for such a large, dramatic display – wanted to use it at an upcoming trade show. To say the client was thrilled would be an understatement. Larger than four 67-inch LCD displays combined – but without the distraction of lines – the vibrant display pulled visitors into the booth. The client reported that their lead volume was signifi cantly higher than usual for this type of event.

The included flight-ready case facilitated easy transport and delivery and the client was impressed by the protective packaging and ease of assembly. Setup, he reported, took less time and effort than with other types of (much smaller) displays they had rented in the past. Loading and running their content, he said, was just as easy and trouble-free.

When the display returned to home base, the owner of the exhibit company was happy to have it back in the showroom, helping promote their services. She was delighted at how easy it was to return it to her preferred height with a push of a button, thanks to the ability to save up to three different height settings. That afternoon she put in an order for two more kits. She plans to purchase more if necessary to meet customer demand while allowing her to keep one permanently stationed at her facility.

Related Items

ViewSonic LDS135-151

Independent Café Increases Efficiency and Customer Satisfaction with ViewSonic Commercial Displays and myViewBoard Manager Software

SOLUTION BRIEF

Independent Café Increases Efficiency and Customer Satisfaction with ViewSonic Commercial Displays and myViewBoard Manager Software

The owners of a popular independent café were looking for ways to increase efficiency around their menu signage. At the same time, they were about to undergo an interior remodel. While the brother-sister duo was fond of their chalkboard-look menu signs, keeping the content up-to-date had become tedious, and the look would feel outdated when the interior refresh was complete. Both fans of the contemporary look of digital signage, the entrepreneurs were nonetheless wary about cost. They also didn’t want a system that would be difficult to learn and manage. They were skeptical that they would find digital signage in their price range that would also be reliable and look great.

The more technically minded of the two, the sister began exploring the world of digital signage. As she learned about its many uses, she began to see benefits beyond being cool-looking and enabling quick content changes for their menu board. For one thing, they could use digital content to help distract and entertain the increasingly long lines at the cafe. They could also use the signage to promote high-inventory, high-margin items. She also liked the idea of replacing their cluttered cork bulletin board with a digital sign to showcase the many local cultural events that friends and family members were involved in.

After getting up to speed on the basics of digital signage, the path forward was less clear. Google searches led her to companies clearly pushing their own agenda. She wanted independent advice on products from a range of suppliers – from someone experienced in the business of helping companies


When [the owner] saw it in person, the display was bright and stunning. Text was crisp and legible while the images were clear and vibrant. Line-item lists like menus popped off the screen. Guaranteed to play multimedia from internal storage or a USB fl ash drive for up to 16 hours a day, seven days a week, this model was less costly than those with 24/7 playback – perfect for their needs.


like hers install this type of equipment. She found what she was looking for at a Chamber of Commerce networking event: a local AV installer well-versed in commercial display solutions for small-to-medium sized retailers and restaurants – not just home theater installs, though they did that, too.

After listening to her goals, the AV engineer recommended that they only consider reputable brands, which could deliver the performance and reliability she wanted. While she knew from her research that she could find less expensive options, she agreed. She and her brother were too busy handling other aspects of the business (and their lives) to invest in anything other than a solid solution with a reliably long lifespan. Among the highly rated wellknown brands, ViewSonic professional-quality commercial displays had exceptional pricing. Select models were also guaranteed for use up to 24/7, so she was confident that they could handle their restaurant’s schedule for many years to come.

The AV consultant informed her that the ViewSonic brand was known for delivering displays with stunning images, which she saw for herself when she visited their showroom. The ViewSonic® CDE5512 55-inch display with 3840 x 2160 resolution was top on her list based on size and price. When she saw it in person, the display was bright and stunning. Text was crisp and legible while the images were clear and vibrant. Line-item lists like menus popped off the screen. Guaranteed to play multimedia from internal storage or a USB flash drive for up to 16 hours a day, seven days a week, this model was less costly than those with 24/7 playback – perfect for their needs. Additionally, the included myViewBoard® Manager software would allow them to remotely manage the displays. If for some reason they both had to be away at closing time, they could remotely power down the displays from their laptops.

Finally, before making a recommendation to her brother, she wanted to understand how they would get content onto the displays. She learned that there were two options. They could upload content onto a USB drive, which would then connect to the display. Or, they could purchase a one-time perpetual license for ViewSonic Signage Manager software, which would allow them to create and schedule playlists. After a walk-through of the software, this seemed like the way to go.

When she presented these ideas to her brother-business partner, his primary concern was that they create a content plan before committing to the investment. They realized that they would need to invest some time upfront, creating an assortment of template designs that could then be quickly updated as needed down the line.

Ultimately, they decided to purchase three ViewSonic CDE5512 55-inch displays. Two would replace the chalkboard menus. They would use the third to promote high-inventory and high margin items while including diverting content like live weather, sports, and music videos. To ensure that the content looked as good as the displays, they would hire a graphic design intern from the local college to create a menu of templates that reinforced their brand look and feel.

Several months after the remodel and display installation were complete, the duo reported that the signage has been exceptionally well-received by their customers. The regulars appreciated the modern new look and the fun digital programming. Patrons old and new began ordering more of the promoted items – helping reduce product outages and increasing sales of high-margin items. At this point they decided the time was right to install a fourth digital display in place of their traditional bulletin board.

Related Items

ViewSonic CDE5512
55-inch commercial displays with 3840 x 2160 Resolution, 290 cd/m2 Brightness, and 16/7 runtime

ViewSonic Signage Manager
Content Management Software

myViewBoard Manager
Device Management Software

Simple, Enterprise-Grade Collaboration



Solution Brief

Simple, Enterprise-Grade Collaboration

myViewBoard for Windows Software

What you'll need

What you’ll need for easy interactive display collaboration:

and

  • User PC, Mac or Chromebook devices

both

  • Running Chrome browsers
Problem

It seems like the market is suddenly flooded with collaboration software, making it difficult to know which to choose. What’s an easy, yet enterprise-quality, solution compatible with ViewSonic® ViewBoard® interactive flat panel displays?

Solution

The simplest enterprise-grade collaboration solution is available as a free download for every ViewSonic ViewBoard and can also be used with other interactive displays. In addition to enabling easy, intuitive annotation and whiteboarding capabilities, myViewBoard™ for Windows® software delivers secure screen sharing via the ViewSonic myviewboard.com cloud service.

Bidirectional capabilities ensure easy, across-the-globe teamwork. Content displayed on your meeting room ViewBoard can be seen by an unlimited number of participants in any location. This includes all real-time edits, drawings or other annotations made during your meeting. Participants can likewise cast their own screens to the conference room ViewBoard, enabling efficient collaboration among those seated around your conference table – or anywhere else in the world.

Enterprise security is safeguarded with advanced AES-256 encryption, the standard for healthcare and banking data. Password-protected login further protects data from unauthorized access. Housed on AWS secure servers, myViewBoard for Windows delivers a highly safe and secure user experience.

The proprietary cloud save feature lets users save and retrieve documents and images directly on a shared cloud drive such as Dropbox, Google Drive and OneDrive. Anywhere annotation enables whiteboarding over or alongside any application, existing content, or web browser.