Festival PRISMA 2026 Delivers Projection Mapping with the ViewSonic LS740HD
- Jul 23, 2026
CASE STUDY
Festival PRISMA 2026 Delivers Projection Mapping with the ViewSonic LS740HD
SCHOOL
Universidad Anáhuac Mayab, located in Mérida, Yucatán, in southeastern Mexico, is a private higher education institution with nearly 8,000 students from 27 countries. It is widely recognized for its academic excellence and forward-thinking educational approach, which is based on flexible programs and comprehensive learning environments that prepare highly qualified professionals.
Anáhuac is currently ranked among the top 2% of universities worldwide and among the top three private universities in Mexico. It is also one of the three universities with the highest graduate employability rates in the country. The university offers 30 undergraduate programs in a variety of fields. Among them is the Multimedia Design degree program, which contributes to the video game, animation, audiovisual production and digital design industries. These fields have experienced exponential growth in popularity and demand, becoming some of the most important multibillion-dollar sectors in the world.
Multimedia designers play a key role in developing and sustaining these industries by creating innovative, trend-driven digital design solutions. They are experts in managing and marketing digital projects, using specialized software for image, audio, and video editing, as well as 2D and 3D modeling and animation, digital publishing and application development.


“There is excellent compatibility between the projectors and the computers. We experienced no connection or interaction issues. Implementing the ViewSonic projectors was extremely straightforward.”
— Zeus Borges, Coordinator of the Multimedia Design Program
CHALLENGE
In 2022, Universidad Anáhuac Mayab, in collaboration with students from its Multimedia Design program, created Festival PRISMA, a space where creativity and technology come together to transform the way people interact with the world. The festival demonstrates how multimedia design breaks down barriers, merges artistic creation and connects without limits through audiovisual experiences, animations and interactive environments.
For its fourth edition in 2026, PRISMA offered a variety of activities focused on multimedia design and technological innovation. These included animation screenings, audiovisual productions, multimedia design showcases, and conferences featuring international experts in film and animation. A projection mapping show was also presented using projectors that showcased the students’ creativity, innovation and talent.
Projection mapping had been featured in previous editions of PRISMA; however, securing the appropriate equipment to carry out the project under ideal conditions had become increasingly difficult.
SOLUTION
This year, students in the eighth semester of the Multimedia Design program were responsible for creating the projection mapping animation, which was displayed on square structures using 360° imagery.


ViewSonic equipped the festival with four LS740HD projectors, which deliver 5,000 ANSI lumens and feature lamp-free, third-generation laser phosphor technology to ensure bright and vivid images. They can also project Full HD 1080p images at sizes of up to 300 inches. The LS740HD features 1.3X optical zoom, horizontal and vertical keystone correction, four-corner adjustment, 360° projection and portrait mode, making it the ideal solution for the show developed by the students.
Professor Zeus Borges, Coordinator of the Multimedia Design Program and organizer of the festival, explained: “Through this event, we aim to become a connection hub for the southeastern region. At present, Mexico does not have an initiative that supports animation or audiovisual production for states such as Chiapas, Tabasco, Veracruz, Campeche, Quintana Roo, and, especially, Yucatán. We want to become a meeting point for southeastern Mexico and Central America.”
“We have a large student population from El Salvador, Honduras, Guatemala, Nicaragua, and even Colombia who come to study here in Mérida. Festival PRISMA gives them the opportunity to meet entrepreneurs and leaders from the audiovisual industry, allowing them to interact with these professionals and expand their knowledge. We want Mérida to become that meeting point, a place that creates employment opportunities and serves as a production hub. This year, we welcomed guests guests from Spain and from California, USA,” he added.
Thanks to the LS740HD’s ability to be positioned vertically at virtually any angle, the students were able to develop creative applications with additional support from specialized software.
“There is excellent compatibility between the projectors and the computers. We did not experience any connection or interaction issues. Implementing the ViewSonic projectors was extremely straightforward,” Professor Borges added. “We are currently evaluating new projects involving the façades and buildings around the university. We want to make the most of everything we can achieve in terms of visualization. Now that the projectors are part of our technology toolkit, we have thousands of ideas that we can begin bringing to life.”


“Our students rely on tech-based tools for their projects. Understanding how the equipment works and learning about its features helps them tremendously when they enter the workforce. They already have practical knowledge that gives them useful experience and a professional edge that is invaluable to their development,” the professor explained.
RESULTS
According to Professor Borges, having the equipment available on campus will allow the university to experiment with new projection mapping trends, such as linking multiple projectors and exploring new ideas that enable professors and students to further expand their creativity.
Equipment with capabilities such as those offered by the LS740HD projectors enhances the students’ development and opens the door to more innovative creations that may one day be enjoyed in films, video games, or digital animations displayed on mobile phones or other visual devices.
Technology is one of the most important tools in the multimedia design field, and students must continually prepare to understand how to use it and make the most of its capabilities. This highlights the importance of providing them with high-quality, forward-thinking visual solutions such as those offered by ViewSonic.
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