Mercedes-Benz Birollar Otomotiv Transforms the Showroom Experience with Digital Technology

Background

Birollar Otomotiv carried out a digital transformation project to create a modern Mercedes-Benz showroom experience aligned with global premium brand standards. As the home of Türkiye’s first Mercedes-Benz Dropoff location, complemented by an on-site café, the showroom offers visitors an experience that extends beyond vehicle sales.

Implemented in collaboration with ViewSonic and Design Sign, the project introduced an integrated display infrastructure featuring the ViewSonic LDM136-151, IFP7550, CDE5530, and IFP6550. Together, these solutions strengthened brand communication, enhanced vehicle presentations, and supported interactive sales experiences within a unified digital environment.

Challenge

As a global premium automotive brand, Mercedes-Benz required a showroom experience that reflected its approach to quality, innovation, and design. The showroom needed a modern digital infrastructure capable of creating a strong impression from the first customer touchpoint while supporting the brand’s premium identity.

The project aimed to present vehicle design details and technological features in a more impactful way while creating an interactive sales experience that enables customers to easily compare different models and equipment options. Efficient use of the showroom space, simplified content management, and faster access to information for sales teams were also among the project’s key requirements. Efficient use of the showroom’s different areas and simplified daily operations were also key requirements. The new solution needed to support multiple content types, simplify content management, and enable sales teams to access information more quickly.

Solution

An integrated display infrastructure combining ViewSonic LED, interactive, and professional displays was created for the showroom’s different areas. The 136-inch ViewSonic LDM136-151 All-in-One Direct View LED display served as the showroom’s main digital centerpiece, delivering Mercedes-Benz content with high visual impact. Its seamless large-format design and strong image performance created a striking focal point that reinforced the brand’s premium identity.

The ViewSonic IFP7550 and IFP6550 interactive displays enabled customers and sales representatives to explore vehicle models, review features, and compare equipment packages through an engaging digital experience. The ViewSonic CDE5530 professional display supported corporate information, campaign communication, and branded content across the showroom. Together, these solutions combined brand communication, vehicle presentation, and customer engagement within one unified digital environment.

Result

The project transformed the Mercedes-Benz Birollar Otomotiv showroom into a more modern, visually compelling, and digitally integrated customer environment. The 136-inch ViewSonic LED display became the showroom’s primary digital centerpiece, delivering strong visual impact and reinforcing the premium perception of the Mercedes-Benz brand. Together with the interactive and professional displays, it created a unified platform for brand communication, vehicle presentations, and customer engagement.

The scalable display infrastructure, ranging from 55 to 136 inches, provided solutions tailored to different showroom areas and usage scenarios. Customers gained a more interactive way to explore vehicle models and equipment options, while sales teams benefited from centralized content management, faster access to visual materials, and more efficient presentation processes. This integrated approach enhanced the showroom experience and supported more effective sales interactions.