Background
In 2025, Korean indoor golf brand Friends Screen entered the Taiwan market, driven by the surging popularity of indoor golf in Korea and its own growing market value. By opening its first venue in the heart of Taipei, the company set out to recreate its premium indoor golf experience for local golf enthusiasts, corporate groups, and social gatherings.
Challenge
Recreating a lifelike golf experience in a bright and open venue presented new challenges for Friends Screen. The Taiwan location features strong ambient light that makes it difficult to maintain image clarity and color depth across wide projection areas.
Installation was equally demanding, with limited ceiling height that required exact mounting angles to optimize space and visual alignment.
In addition, Friends Screen needed a reliable, low-maintenance solution for extended daily operation. The Taipei location wanted a setup that provides balanced long-term stability, energy efficiency, and consistent performance to deliver a premium experience for hobbyists and business clients alike.
Solution
To overcome these challenges, Friends Screen partnered with ViewSonic to deploy a customized projection solution for immersive indoor golf simulation. Across its VIP rooms and hitting bays, the company integrated ViewSonic’s LS740HD laser projectors, selected for their high brightness, vivid color performance, and reliable operation in high ambient light environments.
Delivering 5,000 ANSI lumens and high native contrast, the ViewSonic LS740HD keeps visuals crisp and realistic even under strong ambient light. Its dedicated Golf Mode enhances turf tones and green textures and brings each course to life with natural visual depth and clarity.
Compact and adaptable, the ViewSonic LS740HD supports 1.3x optical zoom, 360-degree projection, and H/V keystone correction that enables precise alignment in areas with limited ceiling height and floor space. This flexibility simplified installation while preserving visual consistency across simulator bays.
Built with third generation laser technology, the ViewSonic LS740HD delivers improved energy efficiency and a 30,000-hour light source lifespan. Its DLP-based, filter-free optical engine with an IP6X dustproof rating ensures stable color performance and long-term reliability to minimize maintenance and downtime during continuous daily operation.
Result
With the new projection system, Friends Screen Taiwan recreated its signature indoor golf experience in a bright, open venue. Now complete, the installation delivers vivid, consistent visuals across every simulator bay to give players a realistic and engaging experience throughout the day. Reliable performance and low maintenance operation allow the venue to serve customers smoothly with near zero downtime. The setup reduces operational costs and improves overall efficiency. Its main result is a premium indoor golf destination that enhances customer experience and reinforces Friends Screen’s brand presence in Taiwan’s growing golf simulation market.
To explore the project in more detail, download the full case study presentation.
Frequently Asked Questions
1. Why was high brightness essential for Friends Screen’s Taiwan venue? The venue features strong ambient light, unlike traditional dark simulator rooms. High brightness was needed to maintain clear, vivid visuals and accurate color reproduction across wide projection areas.
2. Why did Friends Screen choose the ViewSonic LS740HD? The LS740HD provides 5,000 ANSI lumens, high contrast, Golf Mode color tuning, DLP color stability, and flexible installation, making it ideal for realistic golf simulation in bright venues.
3. How does the projector ensure long-term reliability and low maintenance? Its filter-free, IP6X-sealed optical engine prevents dust intrusion and eliminates filter changes. Combined with a 30,000-hour laser lifespan, it supports continuous daily operation with reduced downtime.
4. How did installation constraints impact the technology choice? The venue had limited ceiling height and required precise mounting angles. The LS740HD’s 1.3× optical zoom, H/V keystone correction, and 360-degree projection allowed accurate alignment across hitting bays and VIP rooms.
5. How does ViewSonic’s solution support Friends Screen’s business goals? The system delivers a realistic golf experience, reduces operating costs, minimizes maintenance, and ensures stable performance, helping Friends Screen attract players, groups, and corporate clients in a growing indoor golf market.