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Digital signage solutions provide excellent revenue and margin opportunities for VARs who target the restaurant or QSR vertical. Nowadays, the VAR can benefit by selling signage as a total solution. This is due to the fact that there is margin opportunity in the hardware, installation, potential network configuration, service, and in some cases, content development.

The opportunity for digital signage sales has grown tremendously, and is broader than ever before. Here are just a few of the ways that your customers may be looking to implement these solutions:



Restaurants: We are especially seeing an increase in signage adoption rates by restaurant customers as prices come down and ease of use and simplicity increases. The most common restaurant application is the presentation of menu selections combined with government required nutritional information. This information can be updated in real-time with the use of simple digital signage content management solutions. In addition, promotional information can be added in the case of seasonal menu changes.

Employee training: New opportunities are becoming available with the use of network digital signage in the back office for employee training. Training content can be sent over the internet (WAN) for use by individual restaurant location. This adds benefits to the restaurant owners with lower insurance rates as well as provides the VAR another area of possible margin income.

Retail: Another growing opportunity as the prices and solutions become more affordable is retail. We are seeing smaller screen deployments as consumer information is moving closer to the display case. We have seen this at the POS cash out for some time, for example. We are also beginning to see smaller screen deployments such as 10-, 22-, and 32-inch in retail locations advertising product highlights and benefits. VARs can again benefit by targeting the retail signage vertical with a total solution that consists of screen, content management, network solutions — wired and wireless, and installation services. There are a category of VARs we call systems integrators that specialize in this kind of new business.

While these are the key areas driving today’s digital signage adoption, with the emerging array of add-on solutions (such as integrated mobile device credit card process and audience demography video analytics), the possibilities of digital signage are endless. To learn more about digital signage solutions, read here. How has digital signage helped to grow your business? What are your experiences with POP? Share with us here on the blog.

Corporate names and trademarks stated herein are the property of their respective companies. Copyright^© 2012 ViewSonic Corporation. All rights reserved.

 

The face of digital signage is rapidly changing, and its advancements in technology are pushing progression right along. Have you heard the term Open Pluggable Specification (OPS)? OPS architecture ties the digital signage ecosystem together with standardized interoperable hardware interface to drive effective component design, development and simplified integration complexity for lower implementation, deployment and management costs. An initiative from Intel®, OPS is a new technology concept that emerged about a year ago.

 



The OPS architecture modularizes the development of digital signage display panels and media players, thereby minimizing the implementation time for installation and eliminating other system complexities. While this clean solution ultimately benefits the integrator and end users, so far, only a few companies have adopted OPS technology. This is likely because people are accustomed to using an external media player (or PC) to run their media content on the signage display. Until the integrators and end users become more and more familiar with the benefits of OPS and industry demand increases, we believe it will still take some time before manufacturers and display OEMs adopt this new standard. However, with a company like Intel serving as the driving force behind this technology, things look very hopeful. Intel has launched multiple scalable intelligent software applications to enhance OPS display capabilities, such as Active Management Technology (AMT), Audience Impression Metrics Suite (AIM), Anonymous Video Analytics (AVA) and Near-Field Communication (NFC).

 

Will OPS architecture adaptation become successful? Only time will tell, but we believe in the benefits it provides. To learn more about ViewSonic’s OPS-enabled touch digital signage solutions in 42”, 46” and 65” sizes, click here. Have questions about what digital signage solutions are easiest for your business to maintain and upgrade? Ask us here on our blog.

Você sabe a diferença entre uma TV consumidora e uma TV profissional? Ambos são apenas grandes displays, certo? Errado. Quando se trata de monitores comerciais, há uma grande diferença nos extensos recursos de controle oferecidos. Por exemplo, estes novos modelos apresentam clonagem USB, facilitando o gerenciamento da programação interna e a duplicação de conteúdo. São esses recursos que tornam os monitores profissionais com compatibilidade com HDTV ideais para áreas públicas que exigem controles automatizados, como restaurantes, bares esportivos, lobbies comerciais e ambientes de hospitalidade.

 

Oferecendo aos nossos clientes um conjunto de soluções comerciais com preços competitivos para o consumidor, temos o prazer de anunciar nossa nova série Professional HD Display de TVs empresariais. Variando em tamanho de 19”- 65”, nossas novas TVs comerciais combinam a mais recente tecnologia de painel LED “edge white” com funcionalidades de controle avançadas, incluindo programação do usuário, controle automatizado, duplicação e calibração personalizada.

 

Essas HDTVs profissionais compatíveis com montagem VESA oferecem clareza de imagem brilhante e alto contraste com cores saturadas, além de opções versáteis de conectividade para ajudá-lo a administrar seus negócios (incluindo entrada HDMI compatível com DVI, PC, conectores de vídeo componente RCA tradicional e componente YPbPr). Em nossos modelos maiores 27”-65”, também integramos recursos adicionais de programação de controle automatizado, como entradas RS232 e IR, bem como bloqueio do painel frontal, limitação de volume, entradas ativas na inicialização e canal programável faixa.

 

Para saber mais sobre essas novas HDTVs profissionais, confira o comunicado de imprensa de hoje aqui. Tem dúvidas sobre quais recursos você precisa para suas necessidades específicas de exibição comercial? Pergunte-nos aqui no blog.

A feira comercial da National Restaurant Association (NRA) veio e desapareceu mais uma vez. Ao longo de quatro dias, mais de 1,800 expositores e dezenas de milhares de participantes se reuniram para moldar como será o futuro dos setores de restaurantes, serviços de alimentação e hospitalidade. Após o programa desta semana, gostaríamos de compartilhar o que, em nossa opinião, foram os avanços e tendências tecnológicas mais notáveis que mudarão a experiência do cliente nesses setores.

 

A tecnologia de destaque nesta feira foram os menus digitais. Os restaurantes apresentam cada vez mais informações nutricionais e os painéis digitais podem ajudá-los a fazer atualizações de forma rápida e sem custos adicionais. Quer pretendam mudar facilmente dos menus da manhã para os da noite ou anunciar o novo prato especial do dia, está claro que os restaurantes têm agora oportunidades significativas para promover os seus menus de uma forma totalmente nova.

 

Uma tendência popular na NRA este ano foi o uso de tablets em restaurantes para tornar a experiência do cliente mais integrada. Exemplos de implementação de tablets incluem a equipe de garçons usando os dispositivos para receber pedidos, transformar o tablet em um sistema POS para gerenciar a frente da casa ou até mesmo colocar tablets nas mesas para permitir que os próprios clientes façam seus pedidos. É ótimo ver que, devido ao seu fator de mobilidade, as possibilidades de tablets em restaurantes são quase infinitas.

 

Que avanços tecnológicos você vê impactando a indústria de foodservice? Você já experimentou algum desses exemplos acima em sua própria experiência gastronômica? Você gostou ou não gostou? Compartilhe seus pensamentos conosco!

 

 

Os avanços recentes nas tecnologias de exibição deixaram sua marca na experiência de assistir televisão. É difícil acreditar até onde chegamos há apenas algumas décadas, na época da TV em preto e branco. Com o passar dos anos, os aparelhos de TV tornaram-se maiores em tamanho, ao mesmo tempo que se tornaram mais finos e elegantes em perfil e aparência geral. Combinada com avanços de exibição, como imagem Full HD, conexões de Internet “inteligentes” e retroiluminação LED, a TV nunca foi tão emocionante – tanto para aplicações comerciais, como a indústria hoteleira e bares esportivos, quanto para entretenimento doméstico.

 

However, with this new TV technology comes more inputs and hookup ports. For someone that’s not up on the latest technology, all these new shapes and types of connectors can be quite confusing. We think a recent New York Times article did an excellent job decoding today’s 21^st Century television with easy-to-understand descriptions and useful corresponding pictures to help you feel confident in hooking up your new television:

 

1. USB:  A data connection, often used to connect a wireless “dongle” that can get your TV onto your home’s Wi-Fi network. Once that’s in place, your TV can become a “smart TV,” pulling in Internet content (Netflix, Facebook) that you can access directly on the screen.

 

2. Optical Audio:  Also known as Toslink, this standard uses fiber optic cables to transmit high-quality audio from the display to a soundbar, home theater system or an amplifier. Some audio components have moved to the HDMI standard, but there are still many products old and new that use this cable.

 

3. HDMI:  The current standard for high-definition video and audio connections. HDMI cables carry high-definition video and surround-sound audio in one cable. The content is transmitted digitally, so there’s little to no signal degradation, even over long distances.

 

4. Component:  Before HDMI, this was the only way to send high-definition video from a device to a display. Component cables are divided into three plugs — red, green and blue — each carrying a part of the video signal. Component cables are video-only, so you still need an audio connection to hear anything. HDMI is rapidly replacing this standard.

 

5. Composite:  The most basic — and lowest in fidelity — video connection. Good for connecting older equipment like camcorders or game consoles that lack the newer, more capable standards. Composite video is often located next to stereo outputs (not to be confused with Component plugs).

 

6. Audio Out:  Also known as RCA jacks, these ubiquitous ports are either red or white, to represent the left and right channels of a stereo signal. They provide low-fidelity audio connections, in that they do not support surround sound.

 

7. LAN or Ethernet:  A connector that looks like a telephone cable, but is a little bigger. Used to connect to wired local area networks (aka “a home network”), the LAN jack is what you would use if you did not have Wi-Fi.

 

8. Ex Link:  Available on some TVs, the ex link connection allows you to adjust the angle of certain wall-mounted TVs by using your existing TV’s remote control.

 

 

9. Antenna In:  Also known as a coaxial cable connection. This threaded connection is used to attach an external antenna (to receive over-the-air broadcast signals) or, sometimes, a cable set-top box. Modern set-top boxes usually have HDMI or component connections for a higher-quality connection between devices, so it is unlikely you would use this port.

 

10. PC In:  Also known as a VGA connector, this is a way to connect a laptop or other personal computer to a television. This connection is video only, so you would need to set up an additional audio connection to hear whatever was coming out of your computer.

 

Did your TV set up confuse you? Would this guide have helped you keep all the new technology straight? Or are you planning to put this article to use in an upcoming television installation? Tell us about it here on the blog.

 

Images Sourced from:  http://www.nytimes.com/interactive/2012/03/21/technology/personaltech/hooking-up-a-new-tv-which-cable-goes-where.html