ViewSonic and Pantone Announce Lucky Draw Online Campaign, “Become a Colour Expert”

London, UK (March 10, 2021) ViewSonic[i], a leading global provider of visual solutions, and Pantone®, the leading global colour authority, together announce a lucky draw online campaign, Become a Colour Expert”. Starting March 10th, 2021, those who correctly answer fun facts related to Pantone and ColorPro VP68a monitors on the campaign webpage will have the chance to win a Pantone Validated ColorPro VP2768a professional monitor and other special Pantone prizes.

"We are glad to partner with Pantone to host this creative campaign, inviting everyone to join to improve colour-related knowledge and also have a chance to take home our Pantone Validated ColorPro VP2768a monitor," said Oscar Lin, Head of the Monitor Business Unit at ViewSonic. "With Pantone's validation, it's proved that the VP2768a monitor delivers outstanding colour performance for creative innovators while also meeting the discerning needs of content creators. We will continue working closely with Pantone to have even more ColorPro monitors carrying Pantone Validations in the future."

"ColorPro VP68a professional monitors have fully met the Pantone Validated requirements by passing the full range simulations test of the Pantone® Formula Guide, delivering realistic, vivid, and faithful colour results," said Iain Trevor Pike, Director of Licensing at Pantone. "By announcing the ‘Become a Colour Expert’ campaign with ViewSonic, we sustain our close partnership and a mutual goal to bring the sparkle of reliable colour results to creators all around the world.”

The “Become a Colour Expert” campaign will start on March 10th and end on April 11th. Winners will be randomly selected and announced on April 26th, 2021. Participants are required to answer four questions related to Pantone fun facts and ColorPro VP68a monitors. Those who answer all the questions correctly will be entitled to join the lucky draw. There is not only a chance to win a ColorPro VP2768a monitor but also special prizes designed in Pantone's Colour of the Year 2021, PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating.

ViewSonic ColorPro VP68a monitors are geared towards discerning content creators who value colour accuracy and precision. The series has been rigorously tested to surpass the Pantone Validated benchmark based on the full range of Pantone Formula Guide colours, featuring 100% sRGB colour coverage for superior colour accuracy. VP68a monitors offer hardware calibration via ViewSonic’s Colorbration+ software, ensuring long-term consistency and accurate colours, bringing users the highest quality colour calibration possible.

Visit the campaign webpage for more details by clicking here. The prizes include the following:

  • Grand Prize ViewSonic ColorProTM VP2768a 27” monitor x2
  • Second Prize Pantone® Colour of the Year 2021 Limited Edition Colour Formula Guide x7
  • Third Prize Pantone® Colour of the Year 2021 Limited Edition Mug x7
  • Fourth Prize Pantone® Colour of the Year 2021 Limited Edition Notebook x7
  • Fifth Prize Pantone® Colour of the Year 2021 Limited Edition Keychain x7

[i] The Contest is hosted and sponsored by ViewSonic International Corp., located in New Taipei City, Taiwan. ViewSonic International Corp. is a subsidiary of ViewSonic Corp. located in California, USA.
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About Pantone

Pantone provides the universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone Products and Services to help define, communicate and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools. The Pantone Colour Institute™ provides customised colour standards, brand identity and product colour consulting as well as trend forecasting inclusive of Pantone Colour of the Year, Fashion Runway Colour Trend Reports, colour psychology and more. Pantone B2B Licensing incorporates the Pantone Colour System into different products and services, enabling licensees to communicate and reproduce Pantone Values and improve efficiencies for their users. Pantone Lifestyle brings colour and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, and LinkedIn.

Contact: Marcie Foster – Director of Brand Management & Marketing Communications marciefoster@pantone.com