ViewSonic North America Headquarter in Brea
ViewSonic is a leading global provider of visual solutions. Known for its distinctive logo featuring three Lady Gouldian finches, ViewSonic’s industry-leading products include monitors, projectors, digital signage, ViewBoard interactive displays, and myViewBoard software solution. ViewSonic has evolved from a device manufacturer to a visual solutions company by creating products, services, and sustainable ecosystems that greatly enhance visual engagement.
Founded in 1987, ViewSonic conducts business in over 100 countries worldwide, with its headquarters located in Brea, California. The ViewSonic brand of computer monitors was introduced in 1990 and achieved tremendous success. To react and adapt to customers’ changing needs, ViewSonic also increased its efforts in vertical markets, strengthening commercial solutions, launching the ELITE gaming display in 2017, and officially releasing the ColorPro professional display solution in 2019.
Based on its wide-ranging expertise in visual display technologies, ViewSonic has been a pioneer in LED and laser projector development. The launch of the advanced M1/M1+ portable projector, X10-4K UHD wireless smart projector, and M1 mini pocket projector, which won the iF Design Award, further cemented ViewSonic’s market leadership.
In 2016, ViewSonic introduced ViewBoard interactive displays, which have been well received in both the education and enterprise markets. ViewSonic also introduced myViewBoard software and promoted it in partnership with Microsoft, Google, and Intel. By consolidating hardware, software, and services into one ecosystem, ViewSonic provides customers with the ultimate user experience.
ViewSonic’s vision is “to inspire the world to see the difference between the ordinary and the extraordinary by providing innovative visual solutions for work, play, and learning.” While constantly improving products and technologies for the betterment of customers, ViewSonic diligently upholds its social responsibilities and is firmly committed to environmental sustainability in product development, business operations, and sales. Additionally, ViewSonic delivers the very best in education technology (EdTech) solutions, closely collaborating with partners and nurturing teaching talent.
Inspire the world to see the difference between the ordinary and the extraordinary by providing innovative visual solutions for work, play, and learning.
Evolve from a device company to a visual solution company by listening to our customers and creating products, services, and sustainable ecosystems that enhance visual engagement for the betterment of our customers.
We serve the needs of our customers by actively listening to their challenges and delivering solutions to solve their problems.
We seek continuous improvement by setting challenging goals, embracing feedback and realising it is from failure that we learn the most.
We embrace the diversity of opinions to foster collaboration and drive innovation.
We adapt to the changing needs of our customers faster than our competitors do.
We act in the best interests of our customers, employees and shareholders by being inclusive, open, honest and transparent.
We contribute to the communities we serve by lowering our environmental footprint, being economically prosperous and leveraging our technologies as a force for good.
James Chu is the founder, chairman, and CEO of ViewSonic Corporation, a leading global provider of visual solutions. Mr. Chu held a variety of sales positions before immigrating to the United States in 1986 to become the president of US operations at a Taiwanese keyboard manufacturer.
In 1987, Mr. Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, and introduced the ViewSonic brand of computer monitors in 1990. In 1993, Mr. Chu renamed the company “ViewSonic” to emphasize its mission and focus: developing and delivering advanced visual display products. In 1998, ViewSonic became the largest independent monitor brand in the US. In 2016, ViewSonic expanded its product line with the introduction of ViewBoard interactive displays and the myViewBoard software ecosystem.
Under Mr. Chu’s leadership, ViewSonic's distinct brand image featuring three colorful finches has become a widely recognized symbol of innovation, quality, and value. Mr. Chu is committed to establishing a dynamic, entrepreneurial business environment. His visionary approach to corporate culture and his insistence on treating every employee as a business partner are key to ViewSonic's continuous growth.
How they came about
Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family, which includes sparrows, cross bills and gold finches. Gouldian finches inhabit the open Savannah regions of northern Australia. In hot climates, Gouldian finches protect themselves from the sun's rays by perching under the vertically hanging foliage of the eucalyptus tree. Their diet consists of varieties of seeds, live food and rock salt. They produce four to six eggs during each mating cycle. The eggs emerge approximately one every 24 hours. Full feathered fledglings should appear after 22 days. Naturalist John Gould and his artist wife first discovered Gouldian finches while touring Australia between 1838-1840. His wife died on their return to England, and Gould honored her by naming what he considered to be the most beautiful bird after her: Lady Gouldian Finch (Amandina Gouldiae). In 1887, the first black-headed and red-headed Gouldian finches were imported to England where they created a sensation. When ViewSonic Corporation founder James Chu decided to develop and market computer monitors, he recognized the need to develop a powerful brand image - one that would denote superior quality and value. He also understood the advantage of creating a distinct, eye-catching visual identity able to instantly communicate such attributes as brilliant color and sharp resolution. He believed that having a strong aesthetic appeal was particularly important for monitors, since they are the personal computer's most conspicuous component. Working with a trusted marketing advisor, Mr. Chu began searching for a logo or symbol that would achieve these objectives while projecting friendliness and comfort. The three Gouldian finches that form the ViewSonic logo have become a well recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth and friendliness. These birds have become a symbol of ViewSonic and we have a special affinity for them. We have become sponsors of ladygouldian.com adopt a bird program.
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