Mission Statement

To inspire the world to see the difference between the ordinary and the extraordinary by providing innovative visual solutions for work, play and learning that integrate hardware, software and service seamlessly.

Core Values

CUSTOMER FOCUS

We meet our customers' expectations with superior products, customer service and industry knowledge.

INTEGRITY

We are committed to honesty and fairness.

ENTREPRENEURIAL SPIRIT

We act like owners: taking the initiative, encouraging innovation, setting challenging goals, and pursuing new ideas.

TEAMWORK

We depend on teamwork to multiply our successes by sharing information, operational support and accomplishments among business units and regions.

EMPLOYEE PARTNERSHIP

We attract and retain talented, highly successful employee-partners by providing them the opportunity to develop skills, experience success and enjoy the rewards that follow.

CORPORATE CITIZENSHIP

Our commitment to these core values enables ViewSonic to provide a substantial contribution to the community by conducting a business of integrity, providing rewarding jobs and contributing our fair share of taxes. Read more about our corporate culture on our Code of Conduct page and Social Media Policy.

Message from Executives

James Chu

James Chu

Chairman and CEO

“In this digital era, value is seen through originality and transcendence. At ViewSonic, we empower people to realize this value and see the difference.“

ViewSonic logo

About The Finches

How they came about

Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family, which includes sparrows, cross bills and gold finches. Gouldian finches inhabit the open Savannah regions of northern Australia. In hot climates, Gouldian finches protect themselves from the sun's rays by perching under the vertically hanging foliage of the eucalyptus tree. Their diet consists of varieties of seeds, live food and rock salt. They produce four to six eggs during each mating cycle. The eggs emerge approximately one every 24 hours. Full feathered fledglings should appear after 22 days. Naturalist John Gould and his artist wife first discovered Gouldian finches while touring Australia between 1838-1840. His wife died on their return to England, and Gould honored her by naming what he considered to be the most beautiful bird after her: Lady Gouldian Finch (Amandina Gouldiae). In 1887, the first black-headed and red-headed Gouldian finches were imported to England where they created a sensation. When ViewSonic Corporation founder James Chu decided to develop and market computer monitors, he recognized the need to develop a powerful brand image - one that would denote superior quality and value. He also understood the advantage of creating a distinct, eye-catching visual identity able to instantly communicate such attributes as brilliant color and sharp resolution. He believed that having a strong aesthetic appeal was particularly important for monitors, since they are the personal computer's most conspicuous component. Working with a trusted marketing advisor, Mr. Chu began searching for a logo or symbol that would achieve these objectives while projecting friendliness and comfort. The three Gouldian finches that form the ViewSonic logo have become a well recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth and friendliness. These birds have become a symbol of ViewSonic and we have a special affinity for them. We have become sponsors of ladygouldian.com adopt a bird program.

 

ViewSonic Corporation

ViewSonic America

10 Pointe Drive
Brea, CA, 92821
USA 
Tel: +1 90 9444 8888
Fax: +1 90 9468 1240

ViewSonic Europe Ltd.

1st Floor, Salamanca Place
9 Albert Embankment
London UK
SE1 7SP
United Kingdom
Tel: +44 20 7382 8250
Fax: + 44 20 7382 8251

ViewSonic Asia Pacific

9F, No. 192, Lien Chen Road,
Zhonghe Dist., New Taipei City, 23553 Taiwan
Tel: +886 2 2246 3456
Fax: +886 2 8242 3666

ViewSonic China

9F, No.950 Dalian Road,
Yangpu District,
Shanghai PRC200092 China
Tel: +86 21 6501 9777
Fax: +86 21 6237 5373

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