Founded in 1987 in California, ViewSonic quickly became a key player in the visual display market. With a steadfast commitment to delivering visual excellence for over three decades, ViewSonic has evolved into a leading provider of visual solutions. By integrating innovative products, comprehensive solutions, and ecosystem development, we strive to offer the ultimate visual experience.
Presently, ViewSonic conducts business across more than 100 countries, offering versatile solutions that cater to various sectors including education, enterprise, consumer, and professional segments. Our extensive range of offerings encompasses monitors, projectors, pen displays, commercial displays, LED displays, interactive displays, digital whiteboard software, virtual learning solutions, and AI-powered ClassSwift software suites.
Looking ahead, we remain dedicated to transforming everyday visual experiences in collaboration with our valued partners. Together, we aim to empower individuals and organizations to embrace a new level of visual innovation.
Inspire the world to see the difference between the ordinary and the extraordinary.
We empower education, workplaces, and individuals through innovative visual solutions. Our ecosystem unites cutting-edge hardware, software, and services, fostering creativity, collaboration, and seamless learning.
We serve the needs of our customers by actively listening to their challenges and delivering solutions to solve their problems.
We seek continuous improvement by setting challenging goals, embracing feedback and realizing it is from failure that we learn the most.
We embrace the diversity of opinions to foster collaboration and drive innovation.
We adapt to the changing needs of our customers faster than our competitors do.
We act in the best interests of our customers, employees and shareholders by being inclusive, open, honest and transparent.
We contribute to the communities we serve by lowering our environmental footprint, being economically prosperous and leveraging our technologies as a force for good.
Chairman and CEO
“In this digital era, value is seen through originality and transcendence. At ViewSonic, we empower people to realize this value and see the difference.”
How they came about
Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family, which includes sparrows, cross bills and gold finches. Gouldian finches inhabit the open Savannah regions of northern Australia. In hot climates, Gouldian finches protect themselves from the sun's rays by perching under the vertically hanging foliage of the eucalyptus tree. Their diet consists of varieties of seeds, live food and rock salt. They produce four to six eggs during each mating cycle. The eggs emerge approximately one every 24 hours. Full feathered fledglings should appear after 22 days. Naturalist John Gould and his artist wife first discovered Gouldian finches while touring Australia between 1838-1840. His wife died on their return to England, and Gould honored her by naming what he considered to be the most beautiful bird after her: Lady Gouldian Finch (Amandina Gouldiae). In 1887, the first black-headed and red-headed Gouldian finches were imported to England where they created a sensation. When ViewSonic Corporation founder James Chu decided to develop and market computer monitors, he recognized the need to develop a powerful brand image - one that would denote superior quality and value. He also understood the advantage of creating a distinct, eye-catching visual identity able to instantly communicate such attributes as brilliant color and sharp resolution. He believed that having a strong aesthetic appeal was particularly important for monitors, since they are the personal computer's most conspicuous component. Working with a trusted marketing advisor, Mr. Chu began searching for a logo or symbol that would achieve these objectives while projecting friendliness and comfort. The three Gouldian finches that form the ViewSonic logo have become a well recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth and friendliness. These birds have become a symbol of ViewSonic and we have a special affinity for them. We have become sponsors of ladygouldian.com adopt a bird program.
10 Pointe Drive
Brea, CA, 92821
Tel: +1 90 9444 8888
Fax: +1 90 9468 1240
10 Miles Street
SW8 1GX London
Tel: +44 20 7382 8250
Fax: + 44 20 7382 8251
9F, No. 192, Lien Chen Road,
Zhonghe Dist., New Taipei City, 23553 Taiwan
Tel: +886 2 2246 3456
Fax: +886 2 8242 3666
9F, No.950 Dalian Road,
Shanghai PRC200092 China
Tel: +86 21 6501 9777
Fax: +86 21 6237 5373