Not only is the ePoster turning heads in the showroom, it’s also assisting with the more practical side of sales and marketing.
“Because we’re a Lamborghini dealership, we don’t have 50 vehicles on our property— at any given time, we have between 5 and 7 cars here,” Balog said. “The ePoster gives potential customers a way to see other Lamborghini colors and styles that we may not have on property. That’s an added benefit, for sure.”
Going forward, the impact of the ePoster may soon be at work on the road, too. The dealership is already making plans to bring the ePoster along to a variety of upcoming community events, including the Ft. Lauderdale Boat Show, the Palm Beach Boat Show and other large expos.
“Overall, we’re very happy with our ViewSonic ePoster,” she said. “It’s more cutting-edge than just printed pieces, and that’s what Lamborghini needs to be—beautiful, cutting-edge and top-of-the-line. The ePoster definitely delivers that.”