Impossible to miss when entering the building, Morgan Olson’s striking video wall greets visitors to the corporate headquarters with a premium look aligned with the company’s high end brand appeal. According to Klein, the impression it makes is as big as its size.
“The response so far has been huge,” said Klein. “Our customers actually stop and take selfies in front of the wall when they see their brand featured.”
Some like it so much, in fact, that they’ve contacted Klein to learn more about how he created the video wall.
“I’ve fielded phone call from customers and even suppliers that want to add this feature to their own corporate headquarters,” said Klein.
Within the company, the reaction has been equally positive. Marketing, Sales – and of course its initial advocate, the company president – all appreciate the lasting impression the video wall makes.
“From the moment Morgan Olson customers and suppliers walk in our corporate headquarters, our video wall provides an elevated visitor experience like no other,” stated Morgan Olson President/COO Mike Ownbey. “We build the most durable and dependable walk-in van work trucks in North America and our video wall reflects our quality and use of modern technologies – plus the video wall messaging makes a positive long-lasting impression with our customers, just like our walk-in vans.”
“I’ve used ViewSonic monitors in the past – in fact the one we have in the front lobby is a ViewSonic,” said Klein. “The image quality is consistently good.”
Like all new technology endeavors, there were kinks to work out. Support from Userful has been outstanding, said Klein.
“The guy we worked with on the support team at Userful was amazing. He was the Rosetta Stone for translating these languages I hadn’t spoken before.”
Current plans for the Morgan Olson video wall include regular content updates to keep it fresh, interesting and attention-grabbing for frequent visitors as well as employees – no doubt, the selfies will continue.