Equipped with the right technology for each job and driven by a passion for excellence, Mad Moose Media has grown exponentially over the past five years. Some of the credit goes to the durability and performance of the ViewSonic displays, said Ashton.
“For one thing, without the touchscreen POS monitors we couldn’t do anything,” he said. “And these ViewSonic multi-touch models do everything we need. The images are great and the high nit count for brightness is very important because we’re outside. Even with the awning providing shade it’s still very bright.”
Not only do the ViewSonic TD2730 touch displays deliver everything needed for point-of-sale customer interaction, they do so again and again, without fail, at nearly 100 events per year.
“The durability of these monitors is mind-blowing,” said Ashton. “We’ve never had a failure in the field and we put them to work in the worst dust you can imagine. They’ve been through rain multiple times plus snow, 20-degree weather, 100-degree weather, you name it. They’ve had thousands of customers pushing on them and they’ve been driven across the country dozens of times.”
This, he said, is beyond critical for the company’s five concessions: A tent with five ViewSonic TD2730 touchscreen displays; two vending trailers, each with four to six TD2730 displays; a golf cart with two TD2730 displays; and the indoor concession: a 75” ViewSonic ViewBoard IFP7550 interactive display.
“We rely completely on our ViewSonic monitors. We can’t have low-quality monitors that break during an event,” said Ashton. “That would cost us thousands of dollars in a day.”
From small to large, outdoor to indoor, ViewSonic displays do not disappoint,
said Ashton, who is particularly fond of the 75” ViewBoard interactive display.
“It’s huge and vibrant and always catches peoples’ attention with its beautiful, massive screen,” he said. “We just push it into the meeting room or convention hall, put it in the corner, and people continually walk up and interact with it.”
While most of the company’s business - from order placement to the final printed product placed in the customers’ hands - is conducted and completed onsite, Mad Moose Media also specializes in creating customized posters produced off-site.
“We take a lot of pride in our posters,” said Ashton. “We know they can stay up
on walls for a long time and we work hard to make sure they’re perfect.”
This is where the ViewSonic VP3881 Ultrawide ColorPro™ monitor shines, enabling Ashton and his team to edit, color-correct and personalize photos taken in the toughest of conditions.
“None of our photographers get it easy. They have to work with odd lighting, dust and water reflections; we don’t get to set up a photoshoot,” Ashton said. “This is where the editing, color coding and color grading that we do on this monitor is critical.
For example, an image may be a bit hazy due to dust but also the best image from the event. The functionality of the ViewSonic VP3881 enables us to edit out the haze and get the colors perfect, said Ashton, adding that this is another important cost-saver for the company.
“When we generate the poster on our giant printer, we know that what we see on the monitor screen will be what we see on the final result. This is critical because we print thousands of posters per year. If it doesn’t look exactly right onscreen compared to what we print, we’d waste a lot of time and expensive paper.”
The Mad Moose headquarters is also home to a ViewSonic VX4380-4K Ultra HD monitor, which supports basic business functions as well as some poster design. “To be honest, I just love this monitor, it’s so easy to read everything on it,” said Ashton. “It’s my general office workstation so I use it daily for emails, PowerPoint, Excel, that sort of thing. The 4K is a whole different feel and I notice way less eye strain.”
Beyond the ViewSonic monitors that support his business, Ashton has one more that’s near and dear to his heart: the ViewSonic XG350R-C 35” Ultrawide ELITE gaming monitor. Designed to deliver an immersive experience for esports and gaming enthusiasts, this elegant, curved display includes ViewSonic exclusive RGB ELITE lighting technology, a 100Hz refresh rate and ClearMotion™ technology to reduce blur.
“I grew up racing and I’m a racer at heart. These days I do a lot of iRacing and sim racing online for fun,” Ashton said. “I’m at races and competitions every weekend, running the Mad Moose show, but when I want to race myself, I can do it anytime online with other people from around the world.”
What started as a pastime became something bigger when the COVID pandemic put a stop to many live events in early 2020. Because of his background, Ashton has become what he calls “tech support” for 20 or so NASCAR drivers, advising them on everything from the software to the workstation setup. And he always recommends the ViewSonic XG350R-C 35” Ultrawide ELITE gaming monitor.
“I tell them that this incredible 35” curved ViewSonic gaming monitor is absolutely what they need. It’s pretty much perfect for sim racing,” he said. “You need the ultrawide because you need to be able to easily see who’s to your left and right, and it gives you a tremendous field of view. It’s an amazing monitor and for the price point it’s even more amazing.”
With a thriving and expanding business, Mad Moose Media captures thousands of athletes and racers in the heat of the action. As soon as those shots are captured, ViewSonic monitors play a vital role in getting those images into the hands of athletes and their fans.
“These monitors – and the projectors – all do what they’re supposed to do, with outstanding quality and without fail,” said Ashton, summing up his experience with the many ViewSonic products he uses daily. “I think one of the most incredible things is their reliability. We’ve put them through the worst environments they could be through. I’m often shocked that they still work.”
Despite the damp, dust and grime spanning five-plus years, none of the ViewSonic monitors have ever been dismantled or professionally cleaned. “We just blow them off and wipe the screens, simple things,” said Ashton. “I joke that we put these monitors through more durability testing than when they’re manufactured. With us they go through hell and back – and keep working.”