In 2012-13, CHOC was in the midst of constructing a state-of-the-art hospital tower on its main campus in Orange. Once completed, the 425,000-square-foot tower would be seven stories tall, tripling the size of CHOC’s existing patient care facility and housing new services, including a dedicated pediatric emergency department, advanced operating rooms, a clinical laboratory, and pathology and imaging services.
During the busy construction, directing a steady stream of visitors, patients, families and employees posed a logistical challenge.
“There were a lot of moving parts—and things were constantly changing,” said Mellisa Henry, director of marketing. “We had to continually redirect traffic through new pathways, doorways and detours.”
“We needed a way to communicate up-to-the-minute messaging to keep people informed,” she said. “We also needed to accommodate various languages, change messages quickly and capture people’s attention through something other than static posters.”