Adding Intelligence to Digital Signage Solutions with Facial Recognition Software

Digital signage solution with facial recognition capabilities are being made possible with recent advancements in cameras, processing power and application software. Facial recognition is a turn-key solution that shifts customer engagements from static to proactive, helping retailers interact in a way never before possible. “Sense of sight” intelligence allows a digital sign to extract visual data to gauge the audiences’ gender and age, and associate the results with an advertisement designed for that specific audience. This helps retailers not only deliver more targeted messaging but also translates to a more pleasurable customer experience, longer dwell time and increased engagement.

A South Korean company, SK Telecom, has launched a digital signage solution with facial recognition in a shopping mall in Korea across twenty-six digital signage displays strategically placed at various locations throughout the mall. In preparation for the launch, SK Telecom included 5,000 facial images and an additional 1,000 pieces of key facial features (facial shape, wrinkles, and distance between eyes) associated with age and sex identification in the control pool.  The company plans to spend three to six months to collect traffic volume and pattern information before approaching advertisers to customize ads based on sex and gender.

Intel also launched Intel® Audience Impression Metrics Suite (Intel® AIM Suite) for digital signage solutions; it integrates three intelligent software programs to deliver  impression metrics: Intel® AIM View collects audience demographic data, detects content viewed and viewing duration; Intel® AIM Analytics analyzes the data into a granular level and outputs into easy to understand graphs/charts and CSV formats; Intel® AIM Manage is a sensor management system that remotely manages the operation via the cloud. In addition, to protecting audience privacy, AIM Suite does not record facial images or personal information about the viewer.

Facial recognition technology helps advertisers (from automotive to cosmetics industries) generate more ROI from affectively communicating specific messages within target audiences. ViewSonic is excited about this trend and will continue to evaluate its market potential as it gains momentum. For more information on digital signage solutions, click here. Have additional questions on the best display for you? Ask us on the blog.

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