Deidre Deacon and Elizabeth Olivar Martinez of ViewSonic Featured on CRN’s 2021 Women of the Channel List

Brea, CA (May 10, 2021) – ViewSonic Corp., a leading global provider of visual solutions, today announced that CRN®, a brand of The Channel Company, has named Deidre Deacon and Elizabeth Olivar Martinez, to the highly respected Women of the Channel list for 2021. This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers.

The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.


The ViewSonic Women of the Channel:

Deidre Deacon, General Manager, ViewSonic Canada

As the General Manager for ViewSonic Canada, Deidre leads a growing and dynamic team that works with partners to create value for customers in enterprise, education, commercial and consumer markets. Deidre drives all aspects of the Canadian business, from developing the IT channel and AV dealer network, to leading overall strategic planning. With solutions at the forefront of today’s hybrid work and education markets, Deidre generates tailored programs to support partner growth and expand market reach.


Elizabeth Olivar Martinez, Channel Marketing Manager, ViewSonic Americas

Elizabeth is an accomplished marketing driver with a track record of developing and optimizing channel partnerships and marketing strategies. She directs the channel marketing efforts for visual displays and education technologies at ViewSonic, including driving brand exposure and accelerating sales through distribution and national partners and VARs. Elizabeth develops relationships and high-impact approaches and tactics to produce results for channel partners.


“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”


“ViewSonic is a company with diversity and inclusion at its foundation. We’re honored to have two dedicated channel leaders recognized in CRN’s 2021 Women of the Channel,” said Jeff Volpe, president of ViewSonic Americas. “Deidre and Elizabeth bring channel expertise to their respective markets and have played integral roles in supporting partner growth and meeting accelerating demand for interactive display and collaboration solutions for customers in hybrid enterprise, education, commercial and consumer markets. They continue to develop new and unique ways to grow and expand the channel, inspire their teams, and ensure that the needs of our channel partners are supported. Congratulations to Deidre and Elizabeth on making the CRN 2021 Women of the Channel list.”


The 2021 Women of the Channel list will be featured in CRN Magazine on May 10th and online at


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About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. Follow The Channel Company: Twitter, LinkedIn, and Facebook.



About ViewSonic

Founded in California, ViewSonic is a leading global provider of visual solution products and conducts business in more than 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, digital signage, ViewBoard® interactive displays, and the myViewBoard™ software ecosystem. With more than 30 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets, and helping customers “See the Difference.” To find out more about ViewSonic, please visit


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This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document. Trademark footnote: ViewSonic and the ViewSonic trademarks are trademarks or registered trademarks of ViewSonic Corporation in the United States and/or other countries. All other corporate names and trademarks stated herein are the property of their respective companies.