ORC realized they needed a real time interactive system in order to effectively reach out to their diverse membership. The club’s Operations Manager, Brian Garvey, contacted a cloud-based service company called ThinkInsite for help. ThinkInsite had been developing a suite of onsite applications for use with ViewSonic Smart Displays for Android, designed to help companies connect with their customers.
“They presented the product and we really liked it. As a private club with over 4,000 very diverse members, we wanted a product that would give us instant feedback,” said Garvey. “We are always looking to improve our product and services and found this to be an ideal way to do so.”
The ThinkInsite service includes a variety of tools, such as Quick Touch Surveys, E-Comment Collection, and Real-Time Business Monitoring, to effectively connect with members and better understand and address their needs and wants. Services are delivered via an Android-based front-end application that runs the customer-facing interface. A cloud-hosted backend enables easy system administration, configuration, report viewing, and real-time monitoring. Installation of the interactive display onsite can be wall- or stand-mounted.
Because the club wanted to obtain feedback from members at three key locations at various times of the day, ThinkInsite employed a moveable Peerless stand as the system base. For the hardware component, ThinkInsite chose the ViewSonic VSD241 24” all-in-one smart display featuring Full HD resolution and Dual Point Optical Touch technology. According to ThinkInsite Vice President of Product Management Mark Semak, the VSD241 provided several advantages over other devices the company had used previously, and was integral to the ORC’s success.
“The VSD241 has really helped our business model, as it helps overcome the pricing and installation issues we were experiencing using the standard Android or Apple tablets,” said Semak. “For one thing, the large screen attracted members’ attention to the survey. For another, due to the standard VESA mounting, the solution was less expensive than would be with an Apple iPad. An iPad solution, aside from having a much smaller screen, requires a more expensive proprietary mounting solution.”