headshot of james chu in a suit and tie posing with his arms crossedheadshot of james chu in a suit and tie posing with his arms crossed

James Chu

Chairman and CEO

James Chu is the founder, chairman, and CEO of ViewSonic Corporation, a leading global provider of visual solutions. Mr. Chu held a variety of sales positions before immigrating to the United States in 1986 to become the president of US operations at a Taiwanese keyboard manufacturer.

In 1987, Mr. Chu launched Keypoint Technology Corporation, a distribution company specializing in computer peripherals, and introduced the ViewSonic brand of computer monitors in 1990. In 1993, Mr. Chu renamed the company “ViewSonic” to emphasize its mission and focus: developing and delivering advanced visual display products. In 1998, ViewSonic became the largest independent monitor brand in the US. In 2016, ViewSonic expanded its product line with the introduction of ViewBoard interactive displays and the myViewBoard software ecosystem.

Under Mr. Chu’s leadership, ViewSonic’s distinct brand image featuring three colorful finches has become a widely recognized symbol of innovation, quality, and value. Mr. Chu is committed to establishing a dynamic, entrepreneurial business environment. His visionary approach to corporate culture and his insistence on treating every employee as a business partner are key to ViewSonic’s continuous growth.