The Social Rewards team decided on green screen technology to deliver the fun factor by enabling users to put themselves visually inside the movie being promoted. This led to the SelfieW.me photo booth concept, which then came to life as a 5’ x 7’ x 9’ visually dynamic photo booth featuring a backlit movie poster to grab attention and promised the ability to “put your selfie into a movie scene” with your choice of characters.
“We wanted a self sufficient photo booth, where we’d only need power from the theater,” said Uesugi. “It was important that the theater staff have no worries over our booth. We’d provide our own hot spot and needed to be able to control it all remotely.”
Before taking the concept to production, the team needed to find the right technology to support user interaction. Achieving the goals of simplicity, ease of deployment, and intuitive use called for an all-in-one touchscreen display solution. In addition, the team wanted a screen that was at least 20 inches.
“At first we thought we might use an iPad or tablet with an 11 or 12-inch screen, but we quickly realized that wasn’t big enough, that it didn’t provide the experience we wanted,” said Uesugi. “We also quickly determined we wanted to use an Android OS, which is simpler and less expensive compared to Windows and Apple.”
These decisions, said Uesugi, left them with fairly limited options. After testing models from ViewSonic, HP, Asus and a few others, the ViewSonic VSD231 23” multi- touch smart display – which delivered tablet-like browsing, a touch-enabled Full HD display, and a traditional PC computer all in one convenient device – quickly rose to the top of the short list.
“The other products weren’t able to offer the critical remote reboot function we needed. ViewSonic could, their product was great, and it offered everything we were looking for.”
Vital to the program was the ability for the unit to be fully remote controllable. A small start up, Social Rewards didn’t have the resources to support onsite restarts in the event that the theater experienced a blackout, or even if the program experienced a glitch.
“We recognized that this was a new program, and problems might occur that could cause the screen to crash or freeze,” said Uesugi. “We needed to be able to do a hard reboot, turning the power off then back on again, from our remote power unit. ViewSonic was the only one that could offer this.”
What’s more, Uesugi said, ViewSonic was consistently helpful throughout the process.
“ViewSonic is very, very helpful,” said Uesugi. “Any time we had a question about the system they came back to us right away. They’re very on top of things and their customer support is great. They even made us a test unit.”