Mission Statement
Providing excellence in visual experience by combining products, solutions, and ecosystem development.
Core Values
Customer Focus
We serve the needs of our customers by actively listening to their challenges and delivering solutions to solve their problems.
Growth Mindset
We seek continuous improvement by setting challenging goals, embracing feedback and realizing it is from failure that we learn the most.
Teamwork
We embrace the diversity of opinions to foster collaboration and drive innovation.
Agility
We adapt to the changing needs of our customers faster than our competitors do.
Integrity
We act in the best interests of our customers, employees and shareholders by being inclusive, open, honest and transparent. Read more about our anti-corruption policy.
Corporate Citizenship
We contribute to the communities we serve by lowering our environmental footprint, being economically prosperous and leveraging our technologies as a force for good. Read more about our corporate culture on our Code of Conduct page and Social Media Policy.
Customer Focus
We meet our customers’ expectations with superior products, customer service and industry knowledge.
Entrepreneurial Spirit
We act like owners: taking the initiative, encouraging innovation, setting challenging goals, and pursuing new ideas.
Integrity
We are committed to honesty and fairness. Read more about our anti-corruption policy.
Teamwork
We depend on teamwork to multiply our successes by sharing information, operational support and accomplishments among business units and regions.
Corporate Citizenship
Our commitment to these core values enables ViewSonic to provide a substantial contribution to the community by conducting a business with integrity, and providing rewarding jobs. Read more about our corporate culture on our
Code of Conduct page and Social Media Policy.
Employee Partnership
We attract and retain talented, highly successful employee-partners by providing them the opportunity to develop skills, experience success and enjoy the rewards that follow.
Executives
James Chu
Chairman and CEO
Bonny Cheng
Chief Operating Officer
Sung Yi
Chief Financial Officer
Jeff Volpe
President,
ViewSonic Americas
Brian Igoe
Sr. Vice President,
Sales ViewSonic Americas
Sally Wang
Vice President,
Product and Marketing
About The Finches
Gouldian finches (also known as the Rainbow Bird or Lady Gouldian Finch) originate from Australia and are members of the finch family, which includes sparrows, crossbills and gold finches. Gouldian finches inhabit the open Savannah regions of northern Australia. In hot climates, Gouldian finches protect themselves from the sun’s rays by perching under the vertically hanging foliage of the eucalyptus tree. Their diet consists of varieties of seeds, live food, and rock salt. They produce four to six eggs during each mating cycle. The eggs emerge approximately one every 24 hours. Full feathered fledglings should appear after 22 days. Naturalist John Gould and his artist wife first discovered Gouldian finches while touring Australia between 1838-1840. His wife died on their return to England, and Gould honored her by naming what he considered to be the most beautiful bird after her: Lady Gouldian Finch (Amandina Gouldiae). In 1887, the first black-headed and red-headed Gouldian finches were imported to England where they created a sensation. When ViewSonic Corporation founder James Chu decided to develop and market computer monitors, he recognized the need to develop a powerful brand image - one that would denote superior quality and value. He also understood the advantage of creating a distinct, eye-catching visual identity able to instantly communicate such attributes as brilliant color and sharp resolution. He believed that having a strong aesthetic appeal was particularly important for monitors since they are the personal computer’s most conspicuous component. Working with a trusted marketing advisor, Mr. Chu began searching for a logo or symbol that would achieve these objectives while projecting friendliness and comfort. The three Gouldian finches that form the ViewSonic logo have become a well-recognized symbol of excellence. ViewSonic strives continually to ensure that customers around the world associate them with the attributes that characterize the company - superior quality; beautiful, vibrant colors; appealing warmth, and friendliness. These birds have become a symbol of ViewSonic and we have a special affinity for them.
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