In previous stores of this type, said Tyler, the typical practice had been to place advertising on a backlit board with a still image. His firm recommended that this La Riviera store put LED displays in place of static posters, enabling them to display publicity for any brand in the store, at any time.
“In other words,” he said, “it won’t be just a still image with a model, but a spot covering each one of the brands.”
To achieve this dynamic ability, JCO selected ViewSonic commercial displays, purchasing fourteen CDE4200-L 42-inch Full HD LED displays and thirty-four CDE3200-L 32-inch Full HD LED displays to be used on shelving units and in aisles. Each display would then be provided content to scroll through advertising and promotions for the brands found in each section.
Tyler said that the firm chose the ViewSonic displays based on several factors. First and foremost was that they were professional-quality, with the ability to operate 24 hours a day, 7 days a week and were backed by ViewSonic’s reputation for durability and reliability with a guaranteed product warranty. The ability to change content using a single device, by connecting a USB flash drive with the desired content, either directly or remotely, and the affordable price-point were other important considerations.
“We chose, with the support of ViewSonic, very good displays with an important feature, that is to say, the reliability to work 24/7. I opted for providing La Riviera a monitor that would not generate trouble and would be backed by the ViewSonic guarantee,” said Mr. Tyler. “For us, it was very important that ViewSonic could offer such support.”