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 Customer ProfileOfficially opened on July 2, 2013, the new Vee Quiva Hotel & Casino in Laveen, Arizona, is one of three casinos owned and operated by the Gila River Indian Community in Chandler, Arizona. The upgraded facility replaced the former Vee Quiva Casino, built in 1997, which was showing its age. Poor ventilation, outdated construction and limited floor space prompted the planning and building of a new casino—this time with a 90-room boutique hotel. The 70,000-square-foot casino now includes a 550-seat bingo hall, 950 slot machines, 36 table games and a 16-table poker room. |
The ChallengeBright lights and beautiful signage are a huge part of the allure in the casino and gaming industry. Therefore, brilliant visuals—with very little down-time—is the goal. When planning and building its newest casino, Vee Quiva needed new high-definition commercial displays with excellent durability, stunning visuals and low power consumption to complete the build-out. For assistance, the casino called on its digital signage partner and fabricator, City Lites Electric Sign Company, Las Vegas. As a strong proponent of ViewSonic LCDs and audio/video equipment, City Lites didn't hesitate to recommend its manufacturer of choice, ViewSonic. "We almost always recommend ViewSonic, and there's a good reason why," said Todd Baker, General Manager. "ViewSonic LCDs have proven to be real workhorses and our customers know they can depend on them. We have very few failures in the field, and on the rare occasion we do have one, ViewSonic steps right up and takes care of it as quickly as possible." |
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The ViewSonic SolutionVee Quiva wanted large-screen commercial-grade LCD displays in two different sizes that were thin and light, while also offering low power consumption. Based on Baker's recommendation, Vee Quiva purchased 28 commercial displays—16 CDP4635 46-inch panels and 12 CDP5537 55-inch panels—all offering Full HD 1920x1080p resolution, fast response time, slim design and excellent dynamic contrast ratio. The 46-inch panels, displayed in portrait view, are devoted to marketing—promoting restaurants, buffets, players' club benefits, poker tournaments and upcoming shows. The 55-inch panels are used on the casino floor—as signage above the progressive banks, showing the jackpot prize numbers for that bank of machines. " Once
we
explained
about
these
products'
power
consumption—which
is
always
a
concern
these
days—and
the
displays'
dependability,
excellent
warranty
and
ViewSonic's
service
reputation,
Vee
Quiva
was
sold,
and
they've
been
happy
ever
since,"
explained
Baker.
"ViewSonic
has
an
excellent
reputation,
and
for
good
reason." |
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 55-inch ViewSonic CDP5537 Commercial Display |
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 Corporate names and trademarks stated herein are the property of their respective companies. Copyright© 2013 ViewSonic Corp. All rights reserved. [16811-00B-08/13] |
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