News

VIEWSONIC EXPANDS DIGITAL SIGNAGE PRODUCT LINE AS MARKET DEMAND BOOMS

ND4210w Cost-Effective LCD Signage Display Removes the PC from the Equation

LONG BEACH, Calif., Nov. 15, 2006 – Continuing to provide affordable digital signage solutions, ViewSonic Corp. unveiled the latest product in its series of 25 products in the fourth quarter of 2006 — its 42-inch ND4210w LCD network display. Announced at EHX Fall 2006, the ND4210w integrates seamlessly with existing IP networks to bring streaming high definition video and HTML Web content to public locations. By eliminating the need for an external PC and allowing users to control content remotely, the ND4210w is ideal for businesses with multiple signage locations such as supermarkets, airports, restaurants and casinos.

"Our customers want easy-to-use, reliable and reasonably priced digital signage solutions, and LCD display technology meets these criteria," said Sam Sanchez, vice president of marketing, Coastline Micro. "As LCD prices continue to drop and trusted brands, like ViewSonic, bring to market the latest in signage solutions, we are able to offer the ideal communication tool for delivering specialized advertising content to the masses."

"It has been predicted by 2010 the digital signage market will be worth $13 billion according to analyst firm iSuppli¹. The ND4210w positions ViewSonic well to capitalize on this growing market while exceeding end-user demands," said Jeff Volpe vice president of marketing, ViewSonic Americas. "Digital signage is soon to become ubiquitous and the breadth of our product line provides cost-effective options that meet the needs of any business—from large venues such as auditoriums to more intimate settings like restaurants."

Including a fully featured Mozilla Web browser and high-definition video processing capabilities, the ND4210w streams video and HTML information via Ethernet at up to 20 MB per second. The display allows users to view HTML Web pages while streaming MPEG 1/2/4 video signals, in real-time, without needing a separate PC to convert the signal. The network display also features an internal 40GB hard drive to support local playback of digital media content, while its support of HTML authoring tools—Macromedia Flash, Dreamweaver and Frontpage—remove the complexity and cost of proprietary digital signage solutions.

ViewSonic's digital signage product line also includes the NMP-500 Network Media Player that can be combined with most large screen displays for a myriad of digital signage possibilities. The entire product line has been developed based on open standards, including common IP protocols for content management and streaming high definition video. This seamless integration with existing network infrastructure ultimately translates into minimal start-up costs for customers. Additionally, thousands of dollars are saved by removing the need for a dedicated PC to decode Flash and other video signals from the Internet before being displayed.

The ND4210w HD LCD network display has an estimated street price of $2,999 and will be available through authorized ViewSonic resellers starting Jan. 1, 2007. The NMP-500 has an estimated street price of $699 and is currently available through authorized ViewSonic resellers. For more information or images of ViewSonic digital signage products, or to locate an authorized ViewSonic dealer, visit www.ViewSonic.com/digitalsignage or call 800.888.8583.

About ViewSonic
ViewSonic® Corp., a worldwide leader in visual display products, offers comprehensive display solutions for today's business, education and consumer electronics markets. The company's products have won more than 2,000 awards globally from independent publications and organizations.

Headquartered in Walnut, Calif., ViewSonic was founded in 1987 and is a privately held corporation. For further information, please contact ViewSonic Corp. at tel: 800.888.8583 or 909.869.7976; fax: 909.468.3736; or www.ViewSonic.com.

Forward-looking Statements
This press release contains forward-looking statements, including all statements relating to the performance expectations of ViewSonic products, business opportunities or financial performance. These statements are subject to risks and uncertainties that could cause actual results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, ViewSonic's dependence on third-party manufacturers; its need to maintain and expand its sales channels; market acceptance of ViewSonic's products; general industry trends, including cyclical trends in the PC and visual display industries; and the impact of competitive products and pricing alternatives. Investors are advised to read ViewSonic's Form 10 filed with the Securities and Exchange Commission, particularly the section entitled "Factors that May Affect ViewSonic's Business and Financial Results."

Undue reliance should not be placed on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and ViewSonic undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date hereof.

Trademark footnote: All corporate names and trademarks are the property of their respective companies.

1. DigiTimes, "iSuppli: Signage and professional display market to reach US$13 billion by 2010," Khatri, Sanju, October 20, 2006