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Viewsonic partners with e-color™ to provide consumers with quality color matching over the Internet
ViewSonic To Offer Display Monitors With E-Color Software Free of Charge
San Francisco – August 14, 2000 – ViewSonic Corp., a leading worldwide provider of Display Technology, will ship all 15-inch (and larger) CRT monitors and flat panel displays with E-Color® color correcting software free of charge. The alliance with E-Color, Inc., the standard for color quality on the Web, enables users to view color correctly.This partnership with E-Color marks another step in ViewSonic's continued efforts to provide consumers with online color correction for their flat panel display monitors. Together, both companies are removing the barriers for a more consistent and life like Web experience by enabling consumers to view consistent color quality when online.
"E-Color's color correction software makes ViewSonic an even better option for consumers, as display monitors are now better equipped for online shopping and for sharing digital images," said Matthew Gill, senior vice president of sales and marketing at ViewSonic. "E-Color ensures that our customers will see the most accurate colors in their display monitors."
The technology behind E-Color's software automatically enables users to see reliable color on an increasing number of major online retail Web sites using True Internet Color®. E-Color's technology builds brand identity and trust on the Web, and increases conversion and retention rates by turning browsers into buyers and buyers into repeat customers.
"ViewSonic continues to provide solutions for the Internet," said Bill Hilliard, president and CEO of E-Color. "When consumers evaluate products on the Web, they don't have the ability to touch and feel the merchandise. Therefore they must rely on their screen when making purchasing decisions. Our partnership with ViewSonic enables millions to experience an E-Color-Corrected Web and takes the guesswork out of the online shopping experience."
ViewSonic will bundle E-Color's True Internet Color in products starting in September. As part of the strategic relationship with E-Color, all ViewSonic customers, past and present, can receive the E-Color software interactively by visiting www.ecolor.com. Currently, flat panel support for E-Color is available exclusively through E-Color's OEM partners. E-Color plans to roll out its support for flat panel displays through its Web site by the end of the year.
Web sites such as Bloomingdales.com, SaviShopper.com, Visualize, and BlindsGalore are among the sites offering an E-Color corrected experience. Prominent computer and graphics magazines have recognized E-Color software as the leading consumer utility for keeping colors in tune. By bundling E-Color software, ViewSonic is Internet-ready and helping to enable the next wave of e-commerce.
About ViewSonic
ViewSonic Visual Technology™ products have won more than 600 awards from independent publications and organizations. ViewSonic's leadership position is further supported by being ranked as the United States' No. 1 best selling flat panel display provider by Display Search (Q2 '99) and the No. 1 best selling independent monitor brand by Stanford Resources (Monitrak Q3 '99). Headquartered in Walnut, Calif., ViewSonic Corporation offers comprehensive display solutions for today's education, entertainment, business, Internet and professional markets. As of September 1999, ViewSonic is one of only 330 North American companies to receive the ISO 14001 Environmental Management System certification from its registrar, the British Standards Institution. For further information, please contact ViewSonic Corporation at tel: 800/888-8583 or 909/869-7976; fax: 909/468-3736.
About E-Color, Inc.
E-Color™ is the standard for color quality on the Web. E-Color's products and services enable e-commerce sites to build brand and trust, increasing conversion and retention rates for B2C and B2B companies. Leading retail sites such as Bloomingdales.com, HomePortfolio.com, Indulge.com, Visualize.com, and 7th Online have licensed E-Color's True Internet Color® . E-Color distributes consumer products through its longstanding relationships with hardware manufactures such as 3dfx, ATI, Compaq, Creative Labs, Samsung, and ViewSonic. More than 30 million new consumers receiving products from these makers will become "E-Color Corrected" when setting up their new PCs, monitors, graphics cards, printers, and other peripherals. This distribution channel enables millions of consumers to benefit from E-Color's True Internet Color. For more information, visit www.ecolor.com. E-Color is spelled with a capital E, hyphen, then capital C.